Hotproperties Film
The new Paddington website and social media platforms launched February 2014 and will continue to feature updates leading up to the film and DVD releases. Further plans for 2015 include the launch of the DVD which will be supported by high-profile promotional partners and a heavyweight PR and marketing campaign, and there will be further new product launches and expanded product ranges from existing licensees.
On May 16th 2014 Warner Bros is set to release its new Godzilla movie, directed by Gareth Edwards and starring Aaron Taylor- Johnson, Bryan Cranston, Elizabeth Olsen and Ken Watanabe. An epic rebirth of Toho’s original Godzilla, this new adventure film stars the world’s most famous monster. With nearly 60 years of heritage, Godzilla
is recognised throughout the world, and he is primed for a fresh merchandise offering for fans of all ages, an offering which will contain the classic elements of good vs evil, amazing creatures, adventure, action, battles, vehicles and a beloved character. Godzilla is a cross- category opportunity for mass and specialty retailers.
The first film in Academy Award-winning filmmaker Peter Jackson’s The Hobbit Trilogy, The Hobbit: An Unexpected Journey, was one of only 15 films to have ever crossed
Momentum is building ahead of the new Paddington film scheduled to launch in the UK on 28th November 2014, rolling out internationally from December 2014. Paddington will be the first live-action film inspired by Michael Bond’s bestselling books. Being produced by David Heyman and helmed by twice BAFTA-nominated director Paul King, the film has a stellar cast with Nicole Kidman as the villain and Colin Firth as the voice of Paddington, together with Hugh Bonneville, Sally Hawkins, Julie Walters, Peter Capaldi, and Jim Broadbent. Major promotions and partnerships are set to
roll out from Q3 2014 ahead of the film launch and will include a multi-platform PR and marketing campaign to include TV, radio, online and print, as well as major retail promotions from Q4 2014. New product launches for 2014 include a
high-profile worldwide collaboration with Gap, which launched in January, for infant apparel and accessories, new products internationally to include toys, books, apparel, nursery goods, apps and more. There are also publishing plans from HarperCollins to include a number of movie tie-in books for Q4 2014.
the $1b mark in global box office takings. The second instalment, The Hobbit: The Desolation of Smaug, opened in December last year. The final instalment, The Hobbit: There and Back Again, is slated for release in December 2015. For Warner Bros. and its partners, the last three years
have revolved around the characters and stories of Middle-earth. 2014 is an important year as fans look forward to the final chapters of the story. Key partners include Vivid and The Bridge Direct, Lego, HarperCollins, Eaglemoss, Ravensburger and Rubie’s. Warner Bros. Consumer Products is supporting partners with retail promotions and executions across all major outlets and independents, to capture the imagination of fans.
Moshi Monsters: The Movie officially launched in cinemas across the UK and Ireland on December 20th and will be followed by a DVD release in Easter 2014. With the movie launching theatrically in Australia
from February 22nd and other regions in the pipeline, Mind Candy’s global relationship with Universal Pictures opens up the Moshi Monsters brand to new audiences. For the first time, the six core Monsters have been given a voice broadening the appeal of the characters to kids around the world.
There is actually no Despicable Me movie in 2014 (the Minions film having been moved back to 2015), but expect enthusiasm for the brand to continue
regardless....The Star Wars franchise will continue to build towards the release of the new movie next year, while the release of Marvel’s Guardians of the Galaxy aims to establish the brand as the third long-term pillar in the Marvel
universe....The second film in the Spider- Man ‘reboot’ debuts in the UK in April, which will undoubtedly result in an increase in toy sales....Hopes are also high for the new Transformers 4 movie in July, with the licensing programme looking stronger than
ever....The new Lego movie will undoubtedly benefit licensees as well as the core brand and on a personal level, I’m looking forward to the Muppets Most Wanted.
94 Toyworld
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