ToyFair2014 Bluw
Stand Gallery 124 020 7627 1268 |
www.bluw.com
Cliccors is a highly articulated construction toy. All Cliccors products and parts can be combined with no explanation required, and encourage creativity and spatial reasoning. Cliccors products include Crashors, Shiftors Match Game, and Shiftors Loops and Keyrings. Crashors is for boys aged fi ve years plus, and features a jeep, racer and dune buggy. Children can easily confi gure and transform Crashors, and each component gives feedback via a clicking sound and feel. The Shiftors Match Game is for ages fi ve plus and is a simple matching game with thousands of possible confi gurations for multiple skill levels of game play. The 24-piece Shiftors and 16-piece Shiftors Loops and Keyrings are easy to manipulate and construct, have multiple colour combinations and confi gurations. The second wave of Cliccors will introduce Crushors with six new action fi gures, including Wingblade, Clampz, Rocketz, Cannon, Double Guns and Crossbow. Bluw’s Bug Watch remote control insect watches are digital watches with buttons that move the bug around. The bugs lock into the case on the watch when not in use. There are six different bugs to collect; Lucanax and Cervus the stag beetles, Arachnis and Scorpio the scorpions, and Cucharos and Zaggras the cockroaches. Children can buy individual bugs to change their look. Bluw will also be releasing a brand new National Geographic Kids stationery
range at the fair. The Teenage Mutant Ninja Turtles Spin Strikers and Star
Wars Spin Strikers ranges both feature 18 fi gures to collect. Products include individual foil bags, launcher packs, Battlecases and Mega Battle Arenas. Also, the TMNT Battle pack includes two ooze launchers, two Spin Fighters and one Battlecase, while a Single ooze launcher pack includes one ooze launcher and two Spin Fighters. A Star Wars Launcher pack includes one lightsaber launcher and one Spin Striker, while the Battle pack includes two lightsaber launchers, three Spin Strikers and one Battlecase.
HERO product
The Force really is with our Star Wars Spin Strikers Battle Arena; spin your opponents into oblivion with 18 spin striker toys to collect! Clare Gaba, marketing manager
Simba Dickie Group Stand E140
01274 765 030 |
www.simba-dickie-group.de Simba Smoby Toys, the UK subsidiary of the Simba Dickie Group, returns to London Toy Fair this year. A new 180 square metre stand will sit in Simba’s usual E140 space, and will be the place to see the range from one of Europe’s top fi ve toy companies. Leading that range will be the new collection of Matt Hatter toys. Matt Hatter has been one of the most viewed boys’ shows on TV in 2013, and the release of a master toy range from Simba is already eagerly anticipated by fans of the show. With the potential to become the UK’s biggest boys’ property in 2014, this is hopefully to become a must-stock range for every retailer. Also new from Simba, the UK’s third largest supplier of fashion dolls, will be the refreshed
Steffi Love brand. It has long been a perennial best-seller due to a unique combination of high-quality product, great value to the consumer and excellent retailer margins, Simba will be adding a ground-breaking full mix marketing campaign from August 2014. Combining real world content with heavyweight kids’ TV airtime, Steffi will reach young girls in a revolutionary way for the toy industry. Also on display at Olympia will be the ranges from Dickie and Majorette that make Simba
Smoby Toys the second biggest vehicle supplier in the UK. With new additions and many refreshed classics, this is sure to be a very popular area of the new stand. The range from Smoby, France’s largest toy manufacturer, continues to grow. Especially successful amongst this high-quality EU-manufactured collection has been the range of Quinny and Maxi-Cosy prams, pushchairs and car seats. Faithful in design to the market- leading brand’s high-end nursery products, the Smoby range give kids a chance to have a very similar item for their dolls and be just like mum. Simba Smoby Toys is one of the few major toy companies to offer a home delivery/dropship
service for their customers. With an increased home delivery range in 2014, the availability of Simba Smoby’s range of larger products has never been better, without the need to have cash or limited shop space tied up with bulky high value product.
216 Toyworld
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