ToyFair2014
Flair sets its sights on the tech market and reveals other key launches
Stand E39 020 8643 0320 |
www.flairplc.co.uk
D
isney’s Sofia The First will be making an appearance in the Flair portfolio with a new collection of Micro- Figure Jewel Playsets. A hero product of the range will be the Magic Amulet Playset. Opening up the
amulet reveals a micro version of Sofia’s castle. The playset includes micro dolls, movable parts, lights and sounds. The Jewel Playsets range will include Playset Jewellery, a Magic Wand and a Tiara. Sofia will also feature in a collection of Creative Play lines. Violetta is now the subject of a complete toy line that will include fashion dolls, role-play Cosmetics, collectables, youth electronics, and art and craft. The youth electronics range will include items such as headphones, microphones, dance mats and floor-standing music projector. Flair’s Doc McStuffins collection will be extended in 2014 with new playsets, plush, role play and accessories. The Clinic Playhouse includes Hallie’s reception area, examination table and couch, whilst upstairs is Doc’s Bedroom. The new Carry Along Clinic includes lights and sounds and opens up into a full clinic desk with accessories. Flair will unveil the continually updated
Teenage Mutant Ninja Turtles collection of figures, accessories and playsets. From Summer, new waves of figures will include not just the four brothers, but other notable characters such as Mutagen Man, Metalhead and new versions of Splinter, Bepop and Rocksteady, amongst others. July will see the influx of Deluxe Throw n Battle Turtles, with Turtles figures leaping to their feet and Dojo Turtles with removable training gear. Q3 will also see new vehicles and a range of Z-Line playsets that can be connected together. Role-play will also grow with the Spring launch of masks, shells and weapons equipment, joined in Autumn by electronic Turtle Hands that emit sound effects. Spring will see the launch of a new segment
called Trash Pack Wheels. As a new concept for the property, these characters will introduce track racing to the play pattern with playsets such as the Trash Pack Wheels Rotten Roller Coaster. In the core Trash Pack range, eggs will replace toilets as the Trash Pack Rotten Eggs make their pre-Easter debut. Autumn will reveal the next lab experiment gone wrong as the Junk Germs are launched. 2014 sees Gormiti return to the toy shelves. Now with a successful TV series behind it, the Lords of Nature will return with a Spring launch of action figures. Spring sees Tree Fu Tom take on ranger duties with new role-play accessories. In Autumn, the line grows with new playsets, role play and a remote control Tom. Plus a new collection called Primi will be launched in Q3. Taking popular pre-school play patterns, this collection of generic toys, playsets
146 Toyworld
and first creative play lines will all be included under this new GP banner. Creative play will remain
strong for Flair under the newly- formed Cool Create umbrella brand. The new 1D Cool Cardz Design Studio will allow children to make laminated collectable cards featuring their favourite members of the band. Joining the collection will be Cool Bandz, a set for girls to create wristbands in the style of those often given out at concerts and attractions.
Also new for Cool Create will
be Bloom Pops. Girls can make fabric flowers that use felt petals and accessories. The Flower Design Studio is a flower-making station that doubles as storage. Use the Flower Decor Pack to make a flower wall display, the Bouquet Pack to make a bouquet and the Flower Jewellery Pack to make accessories. Flair’s stand will reveal more, including a collection of Disney licensed craft and stationery kits, new Glitzi Globes sets and a new Gelarti range called Gem Drops. GP Tech launched in 2013 with Appen, a stylus that converts any tablet into a learning toy and art studio. As the New Year rolled in, Cupets entered the scene. The launch collection of Cupets has 12 cube shaped pets, and each comes to life on a smart device in conjunction with the free app. Nurture the Cupet, feed, bath and care for it. Autumn will see even more in-store for the brand, as new Cupets Ice join the scene with six new icy pals added to the range. Already launched in Italy, Cupets have enjoyed success, and GP Flair aims to echo this with a launch plan that will target kids and the casual gamer.
HERO product
I think people will be really excited about the WWE Construction range we are launching, in particular the WWE StackDown Battle Brawlin’s Ring Set with Figures. With this set, kids can build their own WWE universe and relive all the action and excitement of the ring. It includes three WWE superstars, including John Cena, and comes with all the bricks and accessories to build a ring with working ropes, jumbotron, Camera Tower and more. The display on our stand will be pretty impressive, too! Lindsay Hardy, marketing services director
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110 |
Page 111 |
Page 112 |
Page 113 |
Page 114 |
Page 115 |
Page 116 |
Page 117 |
Page 118 |
Page 119 |
Page 120 |
Page 121 |
Page 122 |
Page 123 |
Page 124 |
Page 125 |
Page 126 |
Page 127 |
Page 128 |
Page 129 |
Page 130 |
Page 131 |
Page 132 |
Page 133 |
Page 134 |
Page 135 |
Page 136 |
Page 137 |
Page 138 |
Page 139 |
Page 140 |
Page 141 |
Page 142 |
Page 143 |
Page 144 |
Page 145 |
Page 146 |
Page 147 |
Page 148 |
Page 149 |
Page 150 |
Page 151 |
Page 152 |
Page 153 |
Page 154 |
Page 155 |
Page 156 |
Page 157 |
Page 158 |
Page 159 |
Page 160 |
Page 161 |
Page 162 |
Page 163 |
Page 164 |
Page 165 |
Page 166 |
Page 167 |
Page 168 |
Page 169 |
Page 170 |
Page 171 |
Page 172 |
Page 173 |
Page 174 |
Page 175 |
Page 176 |
Page 177 |
Page 178 |
Page 179 |
Page 180 |
Page 181 |
Page 182 |
Page 183 |
Page 184 |
Page 185 |
Page 186 |
Page 187 |
Page 188 |
Page 189 |
Page 190 |
Page 191 |
Page 192 |
Page 193 |
Page 194 |
Page 195 |
Page 196 |
Page 197 |
Page 198 |
Page 199 |
Page 200 |
Page 201 |
Page 202 |
Page 203 |
Page 204 |
Page 205 |
Page 206 |
Page 207 |
Page 208 |
Page 209 |
Page 210 |
Page 211 |
Page 212 |
Page 213 |
Page 214 |
Page 215 |
Page 216 |
Page 217 |
Page 218 |
Page 219 |
Page 220 |
Page 221 |
Page 222 |
Page 223 |
Page 224 |
Page 225 |
Page 226 |
Page 227 |
Page 228 |
Page 229 |
Page 230 |
Page 231 |
Page 232 |
Page 233 |
Page 234 |
Page 235 |
Page 236 |
Page 237 |
Page 238 |
Page 239 |
Page 240 |
Page 241 |
Page 242 |
Page 243 |
Page 244 |
Page 245 |
Page 246 |
Page 247 |
Page 248 |
Page 249 |
Page 250 |
Page 251 |
Page 252 |
Page 253 |
Page 254