ToyFair2014 HERO product
Dobble – the game can be demonstrated in 30 seconds and it is an instant hit wherever we take it. Ben Hogg
Esdevium Flying Gadgets Stand G16
020 8952 0471 |
www.flyinggadgets.co.uk One of the company’s bestselling lines is currently the world-exclusive Flying Gadgets Battle UFO which allows kids to fight battles with infra-red rays. As they shoot each other’s UFO, one of the three ‘life lights’ extinguishes, until there are none remaining and it falls out of the sky. The Battle Tank twin pack comes with two tanks that feature multiple realistic visual and sound effects, including a flashing gun, 360° turning turret, authentic machine gun fire and shell fire, real LED headlights and even genuine caterpillar tank tracks that enable it to drive on virtually any terrain. The company also suppliers the world’s most luxurious and advanced children’s
ride on car, the Henes M7. Combining several unique technologies to yield the most sophisticated car ever, the Henes M7 is a luxury product that will amaze aduts and children. Lastly, be sure not to miss the launch of the Velocity, the world’s fastest remote controlled car, which is able to reach speeds up to 200km/h, or 124 mph and 0-60Mph in under three seconds. The Velocity’s speedo takes two batteries, allowing you to fit in up to 8S of LiPo power for utterly insane top speeds and mind-boggling take-off power. All products are printed with a QR Code on the box, directing your customers straight to the tutorials and videos of the product. The company is a strong proponent of in-store demonstrations, constantly travelling the UK to offer shop staff training days that teach about the company’s radio controlled products to aid in achieving maximum sales.
HERO product
Flying Gadgets’ scale ride-on cars for children aged three plus, which are radio controlled and come with a built in mp3 player, is our hero product. Who wouldn’t want to own a Lambourghini Aventador or Ferrari F1! Joshua Farleigh
Stand E109
01420 593 593 |
www.esdeviumgames.com Esdevium will build on its range of Disney licensed games with the addition of the Sofia the First - Magical Tea Time Game. The Sofia game complements the firm’s existing list of Disney titles that already includes games for Jake and the Never Land Pirates, Doc McStuffins and Disney Princess. The games will be supported by substantial TV advertising and a widespread PR campaign throughout the whole year.
The Dobble card game will again be a huge focus of Esdevium’s Toy Fair stand. The game achieved strong growth throughout 2013 with the Dobble Challenge – a promotion to encourage the demonstration of the game in-store, with retailers earning an extra £1 back on each unit sold. Due to the success of the Dobble Challenge, Esdevium will expand it for 2014. Hotel, the classic MB board game, is back and exclusive to Esdevium Games with a new look and feel. Esdevium’s range of nostalgia items will be expanded upon with new additions to the Fisher-Price Classics collection and the launch of Scrabble Nostalgia Edition. New expansions for the Pokémon Trading Card Game, Yu-Gi-Oh
and Match Attax will be introduced to the trade in addition to a number of brand new collectible properties set for a Q1 launch in 2014.
Dolls · Books · Accessories
AGirlForAllTime.com Stand GH11
148 Toyworld
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