licensingworld
world licensing
Rainbow Productions suits up for 2014
Following a busy Christmas with hundreds of character costume events in retail locations supporting the sale of licensed toys and merchandise throughout the UK, Rainbow Productions will be attending the London Toy Fair in January with an array of licensed costumes characters to support toy lines and champion brands to retailers and the media. Beyond Toy Fair, Rainbow’s national sales team is already reporting strong demand
for February half-term retail tours and Easter bookings. Rainbow will deliver high-quality brand experiences in the form of professionally managed costume characters for new releases including Paddington, Postman Pat and Moshi Monsters, allied with key anniversaries for the Simpsons and Peppa Pig. Rainbow has a global reputation in the manufacture of costume characters and has always manufactured in the UK. As well as licensed costumes, 2014 heralds some major sports tournaments around the world and Rainbow will be fl ying the fl ag for the UK, in mascot form, at these events throughout the year.
One Direction tops the Top Trumps chart
Doctor Who
One Direction scooped the Christmas number one spot in the chart of bestselling Top Trumps packs for Christmas 2013. New licences for Top Trumps this year include One Direction, Monsters University,
Disney Planes, Teenage Mutant Ninja Turtles and Diary of a Wimpy Kid. The full Top Trumps top ten is as follows: • One Direction • Monster High • Dinosaurs • World Football Stars 2013/14 •
• Disney Planes • Hobbit • Moshi Monsters •
• Baby Animals
Clementoni signs with Disney for Henry Hugglemonster
Peppa Pig Activity Pack
The toy trade’s number 1 resource for licensing news and opinion
Zodiak Kids secures agreement with LeapFrog for Tickety Toc
The worldwide deal (excluding Australia and New Zealand) will see the fi rst series of Tickety Toc available on the LeapPad tablets including LeapPad Ultra and LeapPad2 Power, and gaming system LeapsterGS, with the fi rst bundle of episodes available in the US beginning February 2014. Further episodes will be available in the US and will be downloadable via LeapFrog’s App Center throughout 2014 with new releases staggered throughout the year. The programme will launch on LeapFrog devices in the UK and in other territories throughout the world later in the year. The deal was brokered by Karen Vermeulen, SVP Global Sales and
Coproduction, Zodiak Kids, who commented: “We are delighted to be partnering with LeapFrog, who enables our audience to interact more closely with our content in an environment serving just their needs.” Greg Ahearn, chief marketing offi cer at LeapFrog, added: “Our highly experienced team of educational experts worked closely with the Zodiak Kids team to select their most popular episodes and carefully reviewed each to ensure it was age appropriate for LeapFrog kids. Every Tickety Toc episode in the LeapFrog App Center will deliver world-class entertainment in a unique and safe environment.”
Clementoni has signed a deal to supply Henry Hugglemonster products in the ELA sector for 2014. This further strengthens the company’s position as a recognised supplier for strong educational toys with great content. There will be a number of products launched for Autumn/Winter 2014 with stock available from August. A spokesperson from Clementoni said: “We are really pleased to be taking this licence on board and this now adds further variety to the licensed offering we have in our portfolio.”
30 Licensingworld
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