Hotproperties
of movements, real-feel dinosaur skin and roaring sounds.
Superman
the success continues. Superman offers a year-round opportunity for licensees and retailers, maintaining its appeal through apparel, accessories, stationery, promotions and publishing. Over a million S-Shield T-shirts will be sold around the world this year, for example. DC Comics Hello Kitty products will launch at
retail in 2014, bringing two global brands together in an imaginative co-branding. Hello Kitty will be dressed up as her favourite superhero in apparel, publishing, stationery, personal care and food products.
The next big-screen
appearance for Superman will be in Batman v Superman, slated for 2015 and directed by Man of Steel director, Zak Snyder. It will be the first time the two superheroes have come together on screen; an opportunity for partners to bring these two powerful brands together. Fisher-Price will extend Superman into more categories in its bestselling line, Imaginext, during 2014. Warner Bros will continue to put fresh power into Superman artwork for every age group and occasion. New content will be seen in the form of consumer products,
80 Toyworld
comic books, direct to DVD titles, online and digital content, theme parks, live events and videogames.
To coincide with the global release of Walking With Dinosaurs The 3D movie in December, a range of new product for the brand launches under the BBC Earth banner. From Vivid, product includes the Giant Patchi Plush who roars when squeezed, the Walking With Dinosaurs Stomping Feet and a Gorgasaur Figure which has 10 points
There is now a Batman for every fan, from videogames and blockbuster movies to comic books, theme park rides, new TV animation, classic 1960s TV and a pre- school toy range, serving every age group. It inspired some great products in 2013 and the brand generates $10bn at worldwide retail. In 2014 global partners like Mattel, Rubie’s and Lego will be helping to celebrate Batman’s 75th anniversary. The Batman Arkham videogame franchise represents the biggest- ever consumer products opportunity for a teen and young adult audience, taking in collectable and gifting products and co- branding partnerships across EMEA. The top markets for the franchise are the UK, Germany & Austria, Benelux, France, Nordics,
Italy and Spain. Beware the Batman, the first CGI animated
series launched in the US last year, will roll out across EMEA in 2014. It’s aimed at boys aged 6-11 and serves the gap between pre-school DC Super Friends and the Dark Knight Trilogy. It features new villains, a new Batmobile, a new Batcave and a brand new style guide. Batman Classic TV Series, the 1960s live action
series starring Adam West is now available to licence. It was a TV sensation in the 1960s with 120
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