ToyFair2014 Vivid Imaginations
Stand E135 01483 449 944 |
www.vividtoysandgames.co.uk
My Friend Cayla brings technology into traditional doll play. Link Cayla via Bluetooth to the internet and she becomes more than a doll, she can be asked an infi nite number of questions and she’ll fi nd the answer. Cayla uses Google’s speech-to-text technology and Google SafeSearch to look up answers online and speak them back. A range of Fashion Dolls based on the latest boy band sensation Union
J are on the way. Fans can get their hands on the 12” collector’s dolls of the four boys which will be kitted out in replica outfi ts personally selected by the boys themselves. Fans can collect all four dolls in addition to collectable fi gurines, games and puzzles Wave 4 of the One Direction 12” Collector’s Dolls will launch this Autumn
showcasing new outfi ts, in addition to the new 4x4 Cruiser. Vivid will be expanding the AniMagic Rescue Hospital brand in Autumn with the Ambulance Station. It opens out to become a playset. New to the AniMagic Plush portfolio for Autumn/Winter 2014 is the Tickle
Tum Tilly. Tickle her tummy to see her front paws move in excitement whilst barking. Sparkle My Glowing Kitty is the white fl uffy kitten with a light up bow. Both AniMagic and AniMagic Rescue Hospital will benefi t from a marketing campaign covering print and online with all domestic lines TV advertised throughout 2014. Moshi Monsters hits the shelves with the fi rst of its series launches for 2014, including Series 9 Blind Bags and Collector Packs featuring 16 brand new characters. The launch will be supported by a full marketing campaign to highlight ‘The Hunt for Furnando’ where there will be 5,000 rare fi gures hidden inside the collectables blind bags and blister packs nationwide. Also launching is the new Beanstalk play and display set, which comes with an exclusive Moshling fi gure. There will also be a new range, Robotling Moshlings, launching in slime and contained in a gear-shaped container. New for 2014 is the Moshi Karts range of crazy vehicles. A brand new
Collectable Series of 12 Karts including a Moshi Kart and driver. Collector Packs come with with two Karts, two Drivers and a Launcher. There will be an R/C Katsuma Kart and a Transforming Track Playset featuring two exclusive Karts and Drivers. Following the success of the CBBC series, Strange Hill High, Vivid will be launching a range of collectable toys featuring everyone’s favourite students and their teachers. The range will include Blind Bags, Blister Packs and Locker Pods fi lled with goo. Watch out for the High School Play & Display Set
Padgett Bros Stand F15
01226 381 188 |
www.padgettatoz.co.uk Once again, the Funtime Pre-School toy range has signifi cantly boosted its presence in the UK toy market, with an increase in turnover every year, for the past six years. This has been achieved through pricing that doesn’t come at the expense of quality. The Funtime range gives customers a choice of an excellent quality product, that signifi cantly undercuts the main Pre-School market. The Funtime range can now be found in many of the country’s leading retailers in Funtime packaging or in the customers own brand. With over 150 items in the range, starting at a RRP of £1 and going up to £25 plus, there is enough in the range to cover the
majority of price points. Funtime can be bought through a UK warehouse in the new packaging or through Hong Kong on an FOB basis, either in the Funtime artwork or in customer’s own packaging. Sales director Alex Kenyon said: “The range sells through for the retailer, whilst achieving an excellent margin.” With over 20 new items, including the Farm Tractor Set My 1st Playset and the Happy Baby Gift set in the new eye-catching packaging, the Funtime range is strengthening year upon year.
HERO product
What time is it? FUNTIME. Alex Kenyon - sales director
featuring loads of
unexpected twists and turns. Vivid will support the launch of this
collectables program with a strong TV and PR
campaign. After a
launching on
Cbeebies, Vivid will expand the Peter Rabbit’s toy range for Autumn with the introduction of new characters to the range, including Benjamin Bunny Small Plush and the Woodland Chase fi gure pack. The hero TV line for Christmas 2014 is the Secret Treehouse Playset which has lots of features. With Phlat Ball, targeting kids fi ve years and up, boys and girls can have
fun throwing a disc and catching a ball. Phlat Ball Metallic is small in size allowing for quick fl ings and one-handed catches and is available in three colours. Phlat Ball V3 transforms from a 9” fl ying disc to a 6” diameter ball when thrown. The Marker Maker lets kids create their own custom colours in minutes using the mixing guide or simply let your creativity run riot and create your own unique colour combinations. The Dry Erase Light-Up Board lets kids create colourful design on a lit up, dual-sided surface. Crayola’s Color Wonder is expanding its range and getting a make-over with new brighter, whiter paper and strong, bold marker colours. Now budding jewellery artists can create dazzling charms with the Crayola
Creations Beadola Charm Maker. As fun to make as they are to wear, this TV advertised item enables you to create up to 120 personalised and unique charms, in a range of different designs, colours and effects.
188 Toyworld
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