ToyFair2014
Bandai rides the wave generated by the return of Tamagotchi
Stand Gallery 600 01489 790944 |
www.bandai.co.uk
T
he Tamagotchi Friends Digital Friend comes in six different designs and encourages kids to nurture their Tamagotchi characters and to keep them alive for as long as possible. The technology
development sees the incorporation of short- range communication, similar to that used in smart phones, where Tamagotchiscan be bumped together to increase their best friend loyalty meter, exchange gifts and also send text messages to each other. This interaction and play pattern is the key focus of the TV advertising campaign that is running all Spring and delivering in excess of 1000 TVRs. A striking egg-shaped FSDU and in-store posters are also available and plans are underway to implement more promotional activity around the Easter holiday period. A new wave of designs will also be unveiled in the Summer, with a refresh to the loaded games, plus there will be an extended toy line on display at Toy Fair so visitors can see the Tamagotchi characters in collectable figure format and within a Dream Town playset environment. As the master toy partner for Power Rangers since its inception in 1994, Bandai is once again working with Nickelodeon for the launch of the new series Super Megaforce this Summer. In these new episodes the Power Rangers receive special morphers and keys that allow them to morph into any team of Rangers from the past. Highlights of the supporting toy line include the new scale 12.5cm articulated Rangers with weapons from past and present, and the 16cm Double Action figures. New items will be added to the Zord Builder system including the Legendary Megazord, plus to become a Power Ranger fans will need a Legendary Morpher. Press the numbers to use in communication mode or insert one of the keys to activate light and sounds. It will also recognise other Ranger keys from 20 different Power Ranger series. Additional Ranger keys are sold in special series themed packs as well as being included in selected products across the toy line. Bandai will continue to support Power Rangers with heavyweight TV, PR and retailer activity. New to the boys’ portfolio this year are two
brands that will be TV driven thanks to new series going on air this Spring. Firstly, Bandai has just launched a bright and colourful range of figures, mini plush and vehicles for Pac-Man to support the new Ghostly Adventures TV series on Disney XD. Hot on its heels will be Digimon Fusion on CiTV, which follows the adventures of lead character Mikey and his friends in a digital world where they team up with their new Digital Monsters or ‘Digimon’ friends before their world
154 Toyworld
is deleted. The supporting toy line includes collectable figures and Mikey’s iconic Fusion Loader which recognises different cards using touch through technology. When children activate the cards they will unlock special messages and create show fusions. The evergreen Ben 10 completes the boys’ line-up as it enters its eighth year. 40 new Ben 10 Omniverse episodes have been commissioned, starting with Ben 10 ‘Galactic Monsters’ airing first on Cartoon Network at Easter and then free to air on CiTV from the Autumn. The Alien Collection and Feature Figures will see new ‘Galactic Monsters’ styles introduced and a new Omnitrix is also in development for the Autumn. Bandai is also looking forward to unveiling a
new creative dolls line inspired by Harumika. Locksies is a delightful collection of dolls and playsets where budding fashion designers are invited to design outfits and decorate rooms using the same lock and style technique as Harumika. They fix the materials and ribbons
HERO product
For Bandai it has to be the return of Tamagotchi that has got everyone excited for the 2014 Toy Fair as we introduce our fashionable digital friend to a new generation of fans! Vicki Elmer
into the silicon strip on the doll’s back or the sofa cushions and then mix, match and accessorise. There are four dolls to collect and the range also includes two playsets, a car which transforms into a vanity studio, and fabric refill packs. TV advertising wil l start at Easter.
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110 |
Page 111 |
Page 112 |
Page 113 |
Page 114 |
Page 115 |
Page 116 |
Page 117 |
Page 118 |
Page 119 |
Page 120 |
Page 121 |
Page 122 |
Page 123 |
Page 124 |
Page 125 |
Page 126 |
Page 127 |
Page 128 |
Page 129 |
Page 130 |
Page 131 |
Page 132 |
Page 133 |
Page 134 |
Page 135 |
Page 136 |
Page 137 |
Page 138 |
Page 139 |
Page 140 |
Page 141 |
Page 142 |
Page 143 |
Page 144 |
Page 145 |
Page 146 |
Page 147 |
Page 148 |
Page 149 |
Page 150 |
Page 151 |
Page 152 |
Page 153 |
Page 154 |
Page 155 |
Page 156 |
Page 157 |
Page 158 |
Page 159 |
Page 160 |
Page 161 |
Page 162 |
Page 163 |
Page 164 |
Page 165 |
Page 166 |
Page 167 |
Page 168 |
Page 169 |
Page 170 |
Page 171 |
Page 172 |
Page 173 |
Page 174 |
Page 175 |
Page 176 |
Page 177 |
Page 178 |
Page 179 |
Page 180 |
Page 181 |
Page 182 |
Page 183 |
Page 184 |
Page 185 |
Page 186 |
Page 187 |
Page 188 |
Page 189 |
Page 190 |
Page 191 |
Page 192 |
Page 193 |
Page 194 |
Page 195 |
Page 196 |
Page 197 |
Page 198 |
Page 199 |
Page 200 |
Page 201 |
Page 202 |
Page 203 |
Page 204 |
Page 205 |
Page 206 |
Page 207 |
Page 208 |
Page 209 |
Page 210 |
Page 211 |
Page 212 |
Page 213 |
Page 214 |
Page 215 |
Page 216 |
Page 217 |
Page 218 |
Page 219 |
Page 220 |
Page 221 |
Page 222 |
Page 223 |
Page 224 |
Page 225 |
Page 226 |
Page 227 |
Page 228 |
Page 229 |
Page 230 |
Page 231 |
Page 232 |
Page 233 |
Page 234 |
Page 235 |
Page 236 |
Page 237 |
Page 238 |
Page 239 |
Page 240 |
Page 241 |
Page 242 |
Page 243 |
Page 244 |
Page 245 |
Page 246 |
Page 247 |
Page 248 |
Page 249 |
Page 250 |
Page 251 |
Page 252 |
Page 253 |
Page 254