solutions, including counter-top display units and free-standing display units designed specifically to suit the needs within different retail channels, be they grocers, multiples or small, independent toy shops. Incorporated into the artwork on both of these options will be checklists of the characters, further helping to drive the collectability of the range. There will also be extensive online sup- port available, increasing the blurring of the lines between the real world and online.” But this is not the only big news from Carte
Blanche for 2014. Moving to another of the com- pany’s key brands, Tatty Teddy and My Blue Nose Friends launched in Autumn 2012 (2013 was its first full year), and by the end of quarter two was the number one Traditional Plush Brand (accord- ing to half-year NPD data 2013) and the fastest growing non-media toy brand. The accompanying award-winning Blue Nose Friends App launched in April 2013 is now widely available on Android, IOS and the Kurio app stores. New developments for 2014 will see the changing of the range’s colour palette to include more vibrant colours, including yellows, purples and pinks in contrast to the tra- ditional blues, greys and creams, and are sure to make a big impact on the shelves of retail outlets.
At the core So 2014 looks set to be a very exciting year for Carte Blanche, and, with a positive 2013 just gone, the company has bags of momentum built up for the year ahead.
Catherine elaborated on some of the key
achievements the company notched up in 2013. She said: “Character webisodes of My Blue Nose Friends were hosted on
BinWeevils.com as part of a month-long campaign which reached over 170,000 unique users. Research carried out by the site showed a pre-campaign 79% brand awareness with the core target consumer group, which in- creased to a formidable 85% brand awareness post campaign. Products were also included in the first ever Box of OMG and voted favourite item in the box by recipients. The range was also supported by product giveaways in the Daily Mirror, in collabo- ration with Toys R Us.” Grace added: “After a huge launch at Hamleys, the innovative Join In and Play Tatty Puppy, which works both as a stand-alone toy and in conjunc- tion with a new app, was awarded a Bronze Inde- pendent Toy Award for Best App Toy, with its app also receiving a Bronze Bizzie Baby Award. Carte Blanche’s brands also received strong exposure through hosted daily afternoon sponsorship slots on the Pop TV channel, and playsets and col- lectables were heavily TV advertised throughout Autumn/Winter 2013 on key kids channels. There were also character costume visits in key retail- ers throughout Autumn/Winter 2013 at retailers including Toys R Us and The Entertainer.” With these and many other achievements behind them, and the exciting launch of the Mosh- lings Collection just weeks away, 2014 looks set to be another strong year for Carte Blanche.
TCE Design
email
info@tcegiftdesign.com or call 01904 489 057 See us at the Toy Fair stand H36
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