ToyFair2014 Exertis MSE
Stand H50
01925 259 266 |
graeme.morrison@
exertismse.co.uk Exertis MSE is the authorised distributor of Uncle Milton in the UK. A leading manufacturer of award- winning
science and educational toys, Exertis MSE has
established a close working relationship with the company. For over 65 years, Uncle Milton Industries has provided kids with innovative toys, and 2013 saw the company’s portfolio expand with more product. The In My Room brand continues to grow with new in-room experiences that bring
rooms to life through products including Wild Walls, Wall Friends, and Lightshow DJ. The Fireworks Lightshow brand has also expanded into a full line of new light and fi rework sound experiences. Key products include Wild Walls, Wall Friends, Moon in My Room, Earth in My Room, Mars
in My Room, Rainbow in My Room, and Star Planetariums. For the Fireworks Lightshow range, the key items are Fireworks Lightshow and Grand Finale Light Show. 2013 saw the launch of the new Marvel Science range, bringing to life the science of
superheroes to make science-based activities cool and aspirational. Key products include the Iron Man Arc Reactor Lab and the Spider-Man Web Creator Lab. Uncle Milton has added new products to the popular Star Wars Science line as well as new
products in the company’s Nat Geo Wild, National Geographic and John Deere line of toys. For Nat Geo Wild, key products include the Anteater Bug Vac, Chameleon Vision Goggles, and Bug Eye Vision Goggles. National Geographic’s key items include the 3-in-1 Expedition Magnifi er, Explorer’s Torch and High Sierra Eco Explorer. The Ant Farm brand now includes a full line of live habitat products. Exertis MSE has created a one-stop solution for its customers’ needs, delivering service
excellence to the home entertainment market. The company operates through three divisions, MSE Wholesale, MSE UK and MSE Ireland. Exertis MSE UK is a leading distributor of DVDs, books, Blu-ray, computer games, toys, music CDs and accessories throughout UK and Northern Ireland. The origins of Exertis MSE go back over 30 years. The company’s reputation for excellence is based on unusual product depth and dynamic customer service.
Ty UK
Stand Gallery 119
01329 829 828 |
www.ty.com Ty UK has had a fantastic six months with My Little Pony licensed plush product since its launch, and the range is now available in fi ve sizes from a clip to a three-foot large plush piece. The range has extended from three to seven items, and features key and popular characters from the franchise.
The company has also experienced strong success with
its evergreen licensed products including Disney (as part of the Disney Ballz range, marking the fi rst time Ty has entered into partnered with Disney worldwide) and Hello Kitty. As part of Peppa Pig’s 10th anniversary celebrations, Ty UK will be releasing an exclusive limited edition Peppa plush with special golden boots called Golden Peppa. The company has had great success with Peppa, and Mark Swallow, Ty UK’s chairman said it was because “she continually reinvents herself, thereby generating consistant appeal”. There is a refreshed range of Hello Kitty products entering
the market, and a collection of Baby Hello Kitty items coming out in January. Beanie Boos, the company’s own generic range, will see eight new characters enter the range in January, including all sorts of animals from racoons to pink elephants. Seasonal Beanie Boos will also be released to coincide with Valentine’s and Easter.
The company plans to continue refreshing the Beanie
Boos range with additional characters across the year. They have proved themselves a core driver for the business across 2013, and Beanie Boos themselves occupied two of this year’s Christmas windows at Hamleys, with the company’s Monsters and Ballz range also taking space in the displays. The company has just released a range of Disney-licensed
products into its Ballz brand offering, which fi ts nicely alongside Nickelodeon’s Teenage Mutant Ninja Turtles, also in Ballz form. New Marvel Ballz items include Spiderman, the Hulk and
Iron Man, and are all slated for a January 2014 launch. Mark commented: “We will continue to invest in the high-
Wizard Stand GH49
020 8943 0121 |
www.wizardtoys.com Shrinkles are a craft activity where children can shrink any picture seven times smaller and seven times thicker to make badges, key fobs, fridge magnets, fi gurines, pencil toppers, jewellery, phone charms, bag tags and more. Each set comes complete with Shrinkles and accessories. The new Shrinkjet is a sheet that children can run through an ink jet printer to shrink photos to make personalised double-sided Shrinkles. New to the Bumper Box range of Shrinkles are Paddington Bear, Happy Bunnies and The Unicorn Princess.
end retail programme we have begun, and maintain support for independent retailers across the UK. We will also be offering in-store display units and marketing support to our customers. Retailers are always looking for new and fresh items that will give them the advantage in the marketplace, and we aim to be there to provide them.”
230 Toyworld
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