ToyFair2014
to offer advice, and tea and coffee facilities to Toymaster members. It is located in Olympia’s London Room just off the main hall floor. Toy Fair is also offering all visitors and exhibitors the chance to take advantage of free reflexology, indian head massages, or a simple head, shoulders and neck massage. I’ve been asked to remind people to book early to avoid disappointment, and to mention that these services are located upstairs on the Gallery level.
by 9.30pm and this will be followed by a free bar and desserts for guests to continue networking and celebrating. Alongside the awards will run the annual Toy
Trust Media Auction, which allows the industry to bid on airtime, catalogue and online slots that are donated by the Toy Trust’s media sponsors (Toy World included), with all money raised going directly to the work of the Toy Trust. The auction will remain open from now until
Tuesday 21st January 2014 where it will be concluded at the Toy Industry Awards. The main beneficiary of the auction will be
Disability Africa; a charity that has identified a complete non-acceptance of disabled children in some communities in Africa. This often leads to children being hidden from society. £90,000 has been pledged to build a centre in Gunjur, Gambia to support disabled children and educate their parents and the wider community allowing the children to lead an open and acceptable life. Other monies raised at the beginning of 2014 will continue to help smaller charities throughout the year. Bidding is open and you can get your bids in early now by emailing Matt Jones at Matt@btha.
co.uk. The highest bids received will be reflected on the auction page To view the lots and current highest bids please go to:
www.btha.co.uk/toy-trust/fundraising/ annual-fundraising-activities/media-auction. Tickets for the Toy Industry Awards are still
available and you can purchase yours now by emailing Matt. As the UK’s only dedicated toy trade fair, Toy
Fair offers attendees an unrivalled opportunity to meet the toy industry, network with peers, see the new lines as they are launched for the year ahead and to plan the next 12 months of product ranges. And this is all done in comfort thanks to Olympia’s excellent on-site and surrounding facilities, including the convenient transport connections. Mention must also be made of Central London’s array of hotels, clubs, bars, restaurants, pubs and entertainment for
108 Toyworld
BTHA Toy Fair 2014 21-23 January 2014
www.btha.co.uk/toy-fair
The facts: The BTHA Toy Fair is 61 years old in 2014 The Greenhouse Area is 11 years old in 2014 Over 270 companies are exhibiting 57 companies are exhibiting for the first time
Things to do after hours: Take a look at this website for suggested restaurants, bars and hotels near Olympia:
www.olympia.co.uk/visiting
networking, entertainment or just a simple night off.
Other features of the show include the
Toymaster Members Lounge, which will offer a cloakroom, complimentary Wi-fi, personnel
Final thoughts So there you have it; Toy Fair is a matter of weeks away now. The Toy World team will be there in force, with a stand in the Greenhouse section (Stand GH37) at the heart of the exhibition. Come on over if you’d like to meet the team or have a chat. At Toy World we’re firm believers in planning ahead and booking meetings before you go on site. If you visit
www.toyfair.co.uk you can view up to date floor plans and a full exhibitor list with contact details, and over the following pages you will see a preview of the products that will be on display at Toy Fair 2014. The Toy World team hopes you find it useful in planning your visit. Enjoy the feature, and we’ll see you at the show.
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