licensingworld
Haven Licensing to represent Matt Hatter down under
Platinum Films has appointed Haven Licensing as licensing agent for its adventure series Matt Hatter Chronicles in Australia and New Zealand. Under the new Matt Hatter deal, Haven will recruit the best licensing partners for a product roll-out in 2014/2015 and execute a comprehensive cross-platform retail and marketing campaign to activate a 360-degree brand presence in-store, online and on-air.
This latest agency appointment refl ects the rising popularity of the series in Australia and New Zealand on Network Ten’s digital free-to-air channel, Eleven and New Zealand’s commercial free-to-air channel TV2. Nigel Stone, Platinum Film’s CEO, commented on the new partnership:
“Haven’s experience in managing iconic brands is second to none and we are impressed by their passion and vision for the Matt Hatter brand.”
Lego reveals The Hobbit: The Desolation of Smaug product details
The Dol Guldur Ambush set features the fi ght through the Gundabad Orc ambush and into Dol Guldur; the set features traps throughout the ruin. Kids can repel the Gundabad Orc warriors with splitting tree, ambush function, weapon rack and six minifi gures in the Mirkood Elf Army set. Another feature is the splitting tree for ambush mode to send Elven warriors fl ying over the wall. The Lake-town Chase features the escape from the Master of Lake-town with
Bilbo Baggins, with a house-prison, armoury, boat, catapults, weapons and fi ve minifi gures. The set features a secret passageway into the armoury, the prison wall can be blown out. With the Dol Guldur Battle set kids can defeat the Necromancer of Dol Guldur with Gandalf The Grey and Radagast with the magical wall, statue and six minifi gures. Kids can fl ick the magical wall to make the Necromancer of Dol Guldur appear to the Wizards. Azog and the Gundabad Orcs can also attack with a rolling catapult.
Sambro to launch new Disney toys in 2014
Mind Candy teams up with Hue Animation for Moshi Movies
Sambro International will launch a wide range of pocket money lines centred around Disney’s key licences including new characters Sofi a the First, Jake and the Never Land Pirates, Doc McStuffi ns and Disney Planes. The pocket money ranges will also include evergreen Disney licences including Mickey and Minnie Mouse, Disney Princesses, Disney Fairies and Disney/Pixar Cars. Lines appealing to boys will include yo-yos, fi nger boards, pull-string
copters, space discs, bubble sticks, pump rocket launchers, sling shot gliders and more. Pocket money lines for girls include licensed skipping ropes, musical instruments, fairy wings and wands, hula hoops, doctors’ sets and more. Complete quality licensed pocket money ranges are available. Nikki Samuels from Sambro commented: “We are over the moon to
have signed this latest agreement with Disney. Having worked alongside them on some amazing arts, crafts and stationery ranges, we can’t wait to showcase our 2014 pocket money products. The breadth of the ranges will enable retailers to offer licensed ranges to suit every consumer’s budget without foregoing quality and innovation.”
32 Licensingworld
Mind Candy has partnered with Hue Animation to bring Moshi Movies to market; the kit is aimed at children aged 5-14 years and launched on the 18th November 2013. The new ‘make your own movie’ kit hopes to inspire movie makers and encourage kids to be more creative. Children can exercise their creative skills and make their own Moshi Monsters personal movie. The all-in-one kit includes the Hue HD camera, easy-to-use stop motion animation software, features and backdrops. The software can also be purchased on its own. John Winwood, chairman and founder of Hue Animation, said: “We are delighted to be embarking on a new partnership with Mind Candy. Stop-motion animation is a technique that is being used widely in schools right across the curriculum, so it’s fun but also educational. The process encourages children to work together, imagine story lines, write scripts, design stages and create characters.”
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