ToyFair2014 Bananagrams Stand D17
020 7298 9500 |
www.Bananagrams.com From picking up prizes at the Toy Shop UK Awards, to winning titles in the inaugural Dads’ Choice Awards, Bananagrams, Appletters, PAIRSinPEARS, ZIP-IT, Fruitominoes, Jumbo Bananagrams and Jumbo ZIP-IT continue to boast award-winning status. Furthermore, Bananagrams enjoyed an ever-increasing fan-base after news spread throughout the UK national and regional media that the cast of ITV1’s Downton Abbey love to play the addictive word game between takes. 2014 sees the Bananagrams Family of Games focus even further
on growing its social media presence. The Facebook page (www.
facebook.com/BananagramsGames) will play host to a number of consumer-facing promotions this year, and work is also in progress to launch a homework club on the page aimed at helping young people enhance spelling and literacy. The UK Twitter (@Bananagrams_UK)
will continue to be an informative companion for Brit-based Bananagrams fans, while Pinterest will grow to showcase more and more winning boards from players globally of all games in the range. After a successful trial at the Ideal Home Show Christmas, the brand is investigating further consumer- facing shows and will also be continuing its successful in-store customer demonstrations across the UK. Maintaining a proactive stance, Bananagrams’ PR strategy for 2014 is focused on family, with increased outreach to educators, parents and young people. Building on the successful blogger outreach programme of the past two years, further engagement with parent bloggers is high on the agenda, as is a focus on positioning Bananagrams as the perfect tool to add value in classrooms across the UK.
Finally, work has already begun on a large- scale, mainstream consumer promotion which will put Bananagrams in front of tens of thousands of UK shoppers and households.
Asobi
Stand Gallery 120 and 180
01628 200 077 |
www.asobi.co.uk Asobi will be celebrating its fi fth birthday, and plans for the event are looking great thanks to the launch of the 2014 ranges from craft brand Seedling and the iconic Vilac collection. The developments from woodworking brand Red Toolbox and the unveiling of some major new brands will also feature. Toy Fair will see the launch of PL-
UG, a British born construction toy which will allow kids to build their dream dens. With inspiration and play value at the heart of the brand, Asobi’s Toy Fair visitors should expect a spectacular launch. PL-UG will be available to retailers from Spring 2014. PL-UG is a clever concept that allows
children to build any den they imagine by attaching PL-UG to the world around them. There are currently seven PL-UG components to choose from including connector discs, rods, suction cups, clamps, pegs and hooks that are all designed to connect together, and be attached to different objects around the house or garden such as chairs, tables, trees and benches. Once they have a structure, all they then need to do is secure a sheet over the top and put their ‘keep out’ sign on the door. PL-UG is initially launching three different kits. The Entry kit which includes the key PL-UG components and the ‘keep out’ sign, but children need to use their own bed sheet. The Mid kit comes with the key PL-UGs and some extras and a blue starred sheet. The Premium Kit includes all the PL-UGs, discs, rods and a sheet.
178 Toyworld
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