ToyFair2014 Upcoming Minds Stand B101
+45 45 66 02 33 |
www.upcomingminds.com Upcoming Minds from Copenhagen Denmark will be at the Toy Fair for the fi rst time. The company was founded in 2010 and so far it has had substantial success in Scandinavia and the Benelux. With exclusive rights for the European market for a number of American products, Upcoming Minds is moving forward region by region. The LoopDeDoo Loom is an American invention which reached the top of the list of the most popular Christmas presents in the American market in 2012 and 2013. With LoopDeDoo, children can make colourful bracelets known as Loopdies in a wide variety of patterns in just a few minutes. The loom can be handled by children aged eight years and above. Another product also to be presented at the Toy Fair is the original and patented Rockboard which has a brand new feature, the ‘rock it’ method, where you don’t touch the ground at all. Instead, you stand with both feet on the deck and rock it. The Rockboard is suitable for children aged eight and above, and can support up to 100 kilos.
UL Verifi cation Services
Stand D100
01189 273 340 Product safety and quality is absolutely critical for toys and children’s products to safeguard consumers and protect your brand. Ensuring all goods comply with required legislation such as the European Toy Safety Directive, as well as any brand specifi cations, is vital for both manufacturers and retailers. UL’s UK Chemical Centre of Excellence based in Winnersh, Berkshire,
has recently gained accreditation to provide testing solutions to help assess product compliance in line with the new EN 71-3 chemical requirements of the EU Toy Safety Directive (2009/48/EC). Through its global network of accredited laboratories, UL can provide testing solutions for many other chemical management services such as Azo Dyes, Phthalates and Due Diligence test protocols. UL can also assist in helping clients meet other the requirements of the EU Toy Safety Directive (2009/48/EC), including Chemical Safety Assessments, Technical File Management and Product Risk Assessments. UL’s team of quality assurance experts can develop comprehensive
quality-assurance programmes to help ensure compliance with regulatory requirements and brand specifi cations across a wide range of products including toys, books, premiums and licensed goods. With industry expertise and active involvement in the development of international toy safety standards, UL can help provide confi dence in the quality and safety of toys and children’s products. UL’s partnership approach helps clients to mitigate risk and retain
greater visibility and control of supply chains. UL actively engages with supply chain members to encourage the adoption of good manufacturing practice and drive improvement, helping to minimise potential quality issues and reduce the need for costly product recalls and returns.
Underground Toys Stand G120
020 7801 6325 |
www.underground-toys.com Underground Toys specialises in the development, manufacture and distribution of mass collector and art toys, gifts, accessories, board games and puzzles. The company has built a reputation in the talking plush market and holds a portfolio of licences including Star Wars, Doctor Who, Teenage Mutant Ninja Turtles, Ghostbusters, Peppa Pig and more. Underground will be exhibiting classic and new products from existing ranges, as well as showcasing some brand new items set for release in 2014. New ranges include the Doctor Who Mr Potato Head collection, WWE Talking Soft Bag Buddies, Funko ‘Pop!’ and ‘Wacky Wobblers’, and a broad range of Anchorman merchandise. The newly-formed partnership between Underground Toys and Funko will
offi cially come into effect as of January 2014. Underground Toys has already been able to supply Europe with popular character licensed Wacky Wobbler Bobble Head and Pop! Vinyl ranges, thanks to its pre-existing relationships with licensors. Adding to its portfolio of Super-Brands, Funko and Underground have
now acquired the rights to distribute the complete range of Funko’s Marvel merchandise. Characters in the collections include the Amazing Spider-Man, Iron Man, Captain America, Wolverine, Thor, The Thing, The Hulk, Dark Phoenix, Deadpool, Dr. Doom, Ghost Rider, The Beast, Silver Surfer, Logan and more, all presented as alternative stylised vinyl collectables. Sister company, Gear for Games, manages the distribution of Underground
Toys and Funko merchandise within the UK, whilst Underground will be focusing on distribution across the European territories. The company plans to add to its network of European retailers and strengthen existing relationships with retailers. Funko will continue to distribute its own ranges to the US. Both Underground Toys and Gear for Games will be exhibiting the Funko ranges
at Toy Fair. 224 Toyworld
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