Hotproperties
of America and Genao Productions. The Sonic the Hedgehog licensed
range now spans toys, apparel, partyware, publishing, bedding, gifts and cakes. Recently Sega signed two new publishing deals with Egmont and Hachette. Egmont launched an All About Sonic the Hedgehog magazine in November and will release a range of books from May 2014 aimed at children 6-10 years old. Hachette is set to launch a French language sticker book in January 2014 across bookstores, hypermarkets and French retailer FNAC. Further to this, Hachette will develop a comprehensive book programme including storybooks and various activity books, to launch from Summer 2014 onwards.
Sonic the Hedgehog
episodes and an unforgettable theme tune. Diesel has launched a men’s underwear collection and there are new toys from Mattel. The new Batman Classic style guide features live-action screen grabs and illustrations inspired by the show’s opening. Man of Steel director, Zack Snyder, is bringing together Batman and Superman for the first time on the big screen in 2015, keeping these two superheroes centre-stage for years to come.
Hot Wheels is the number one toy and vehicle brand both worldwide and in the UK with the brand expanding from a toy brand to a boy brand with a presence spanning multiple consumer product categories including sporting goods, stationery and publishing and innovative toys and toy accessories.
Sonic the Hedgehog first appeared as a videogame character in June 1991 and became an icon for a generation of gamers. Sonic is now a global phenomenon with over 140m videogames sold or downloaded worldwide across consoles, PCs, mobile phones and tablets. The character is defined by his super-fast speed and cool attitude, which has led to a huge demand from fans for Sonic-inspired products. The licensing
programme is on course as Sonic’s popularity continues to rise with the recent launch of the new Sonic game Sonic Lost World. Sonic Lost World sees Sonic face the Deadly Six and is available exclusively for Wii U and Nintendo 3DS platforms. Sega Europe expects the Sonic the Hedgehog
brand to experience significant growth during the next 12-18 months due to the announcement of a new CG animated series. The action- comedy series, Sonic Boom, is aimed at children 6-11 and will debut first on Cartoon Network in the US and on Canalj and Guilli in France in late 2014, with a global rollout to follow. The initial order of 52 11-minute episodes is co- produced by Sega
2014 is the 30th anniversary of the Teenage Mutant Ninja Turtles property. On the heels of a successful product launch in 2013,
Turtle power is set to continue this year with a brand-new television season and major film release in 2014. The boys’ property will release a new 26-episode season, packed with new challenges for Leo, Donny, Raph and Mikey and all-new villains and vehicles which will translate into new action figure and role-play toys from Flair. Autumn will see the major cinema theatrical release of Ninja Turtles
82 Toyworld
Teenage Mutant Ninja Turtles
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