ToyFair2014 VTech bolsters its range for 2014
Stand Gallery 500 01235 555 545 |
www.vtechuk.com
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n 2013, VTech rose to number four manufacturer in the total toys market and number one in Infant toys for the first time. 2014 sees the firm building on this continued success to showcase a number of line extensions and new product launches at Toy Fair. Toot-Toot Drivers has seen 90%
growth year-to-date (NPD October 2013) putting VTech in a strong position for another year of continued development, including new vehicles and playsets to be introduced in Spring. The new Toot-Toot Drivers Fire Station features manipulative areas including a flip-up launcher, working fire alarm, rolling fire hydrant, sliding lift and open and close door. The playset includes a Toot-Toot fire engine, nine interchangeable track pieces and three interactive SmartPoint locations that trigger responses. Another addition is the Toot-Toot Drivers Police Station. The cars will speed off to the 999 call when the alarm sounds, , and feature vehicle sound effects and tunes. The Police Car includes three songs, six melodies and realistic sound effects. The Police Station includes five SmartPoint locations that trigger sounds. New for Spring is the redesigned Playtime
Bus with Phonics. Through over 100 interactive curriculum questions children can learn phonic sounds, letters, vocabulary, numbers, counting and safety rules. It also includes a quiz mode and over 30 melodies, songs and bus-related sound effects, 26 letter buttons, number buttons, brake, horn and driver buttons, and an open and shut door. Following the success of Gadget the Robot and
Little Gadget, Letter Friend, further TV advertising and other marketing support will help to provide growth in 2014. There will be further Pre-School introductions for the Autumn/Winter season. The InnoTab 3S has been a huge success with one of the stand-out features being the Kid Connect app created by VTech. Kid Connect is a safe way for kids to connect with InnoTab 3S to their parents smartphone/tablet. New software and apps for InnoTab will continue to be released throughout the year; some of the new titles include Disney’s Sofia the First, Nickelodeon’s Bubble Guppies, Toot-Toot Drivers Phonics and Cody and Cora Handwriting. The software library exceeds over 20 titles and there are hundreds of apps available to download from VTech’s Learning Lodge. There is also a growing library of chart music titles available from artists including One Direction, Little Mix, and Union J. InnoTab will be supported by strong TV advertising throughout 2014. Spring sees new Switch & Go Dinos Turbo
products hit retail. The new Dinos assortment includes flywheel design which extends the range’s capabilities. Kids power up the Dino vehicle by running it along any flat surface, and
140 Toyworld
there are six new Dinos to collect in the assortment including Zipp the T-Rex, Dart the Triceratops, Spur the Stegasorous, Fray the Ankylosaurus, Cruz the Spinosaurus and Spinner the Stigmoloch. The new T-Rex Dino Launcher is set to enter the range; simply press the handle to build power and then press the launcher button to release the T-Rex into full Rip’ N Roar action. Also available is the Triceratops Deluxe Launcher which comes bundled with Switch & Go Dino, launcher and volcano play- piece. The current Switch & Go favourites will continue in 2014 including Lex The T-Rex, Commander Clade the Velociraptor and the Mega T-Rex.
HERO product
We’ll be presenting a new VTech feature doll which is my favourite this year because it’s been developed with my two- year-old daughter in mind and is another great example of VTech bringing innovation to new categories. Clive Richardson - marketing director
Furthermore, there will be some range additions to the KidiCreative line revealed at Toy Fair, as well as a special launch to the Girls-specific market, a first for VTech.
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