ToyFair2014 University Games
Stand F10
03334 050 120 |
www.university-games.co.uk Matt Hatter Chronicles is a key new licence for University Games in 2014. The family games company will produce a Matt Hatter board game and card game for launch in July alongside the Simba toy range. True to the hit TV show, the board game will allow kids to re-enact Matt and his friends’ adventures as they battle evil Lord Tenoroc and defeat and capture fearsome Super Villains from the Multiverse. ‘Bunny Jump’ is the new children’s game from University Games.
Kids take turns to extract the carrots from the ‘fi eld’ but no one knows when the bunny will wake. When he does, he jumps into the air, and the fi rst one to catch him gains extra carrots to help win the game. ‘Bunny Jump’ will be supported by TV advertising during 2014. Another new game that will benefi t from investment in TV publicity will be Find It Battle Edition. Following the success of the individual versions of ‘Find It’, the new version of the game launches in July. Find It Battle Edition is a brand new way to play and allows players to compete against each other to fi nd as many of the hidden items in the tube as quickly as possible. The game is fun for all ages, simple and highly addictive and, as it is self-contained, there are no parts to lose nor batteries required. University Games is entering the Arts and Crafts market in 2014, with the launch of My Studio Girl in June. The range is designed to inspire and engage the creative side in girls from the age of eight years old. My Studio Girl offers creative fun through Sewing Kits, Air Dry Dough Sculptures, Decorating Kits, and Playsets. There are also ‘make your own’ walking Zombies and Slime Jumpers.
West Design Products Stand C60
01303 297 888 |
www.westdesignproducts.co.uk As one of the best selling lines this year, Lego Stationery experienced exceptional growth in 2013 boosted by the release of additional ranges such as Lego Friends, Lego White and Lego Chima that now sit alongside the Classic version. West Design will also be launching the new Lego Movie stationery range for Spring/Summer 2014. The other main focus at the show will be on the Creativity for Kids range, which is part of the Faber-Castell portfolio, and has consistently proved to be popular. West Design will be introducing new lines in time for Toy Fair 2014, both mini and larger kits. Art and Craft has been and still remains a strong category and West Design is pleased to offer products with a point of difference. Also represented at Toy Fair 2014 is Eberhard Faber, one of the leading
brands for children’s stationery and craft products, featuring pastels, paints, pencils, chalk, face paints and modelling clay. As well as all exclusive distributions, West Design is also able to offer customers a vast range of additional toy products such as DK Books, Snazaroo, Kids Craft, FIMO and its own Stephens and West Art and Craft range, allowing a vast array of products to be purchased from the one company. In addition to the distribution agreements, West Design also manufactures a large number of own-label products from its own 80,000 square foot production facility in Plymouth, Devon. The company’s comprehensive product range available within the UK reduces the need for companies to make large up front purchases from the Far East whilst offering a premium product at competitive prices.
HERO product
Our hero product of the show is our brand new Lego ‘Emmet’ retractable head pen. Watch the movie from the 14th February and you will see why he is my hero! Jo Bray - sales and marketing director
202 Toyworld
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