ToyFair2014 DKL Marketing
Stand E66 01604 678 780 |
www.dkl.co.uk
Three new versions of My Pocket Hama have been added to the range. Hama gift boxes see new products added with up-to-date boxing and designs including Seaworld, Football, and Window Decorations. New Hanging box designs have been introduced in Mermaids and Dolphins themes, whilst existing sets have been revamped. The success of the Wonderworld Trix Track is expected to increase throughout
2014. The Track and Ball brand introduces three new sets including a glow in the dark and Safari set. Wonderworld’s best-selling Miniworld collection grows with new vehicles in animal designs to be introduced, and fi rm favourites will remain. Wonderworld’s Rainbow Sound Blocks continue to be a best seller for both
retail and education, with a different shape, sound and colour in each block. Peek-a-boo ball is available in a CDU which features green and pink colours. The Wonder ABC blocks are for children of pre-school age, and encourage imagination, speech and alphabet skills. The role play range consists of products such as the Eco House, complete with a solar panel, recycling bins and wind turbine. The Cooking Centre includes a metal sink, functioning dials and doors. The Kitchen includes Cooker, Fridge Freezer, Sink, Washing Machine and Microwave. Corolle are premium dolls designed in France and suitable from
birth to four years onwards. Each doll carries a signature vanilla scent. Toy Fair will see the launch of even more dolls across all of Corolle’s collections. The popular Mini Corolline dolls will see a new addition; the collection of six miniature dolls has been hugely successful in 2013 and the entry price points make them a great introduction. The Mon Premier Corolle dolls are the fi rst baby doll for children aged 18 months and up. A range of accessories and fashions are also available for the Mon Premier dolls.
Carte Blanche Stand B135
01243 792 600 |
www.tattyteddytoys.com Carte Blanche Group has revealed that it will launch new collectable characters of the popular Tatty Teddy & My Blue Nose Friends brand and a new range of collectable Moshi Monsters plush. Carte Blanche announced an important licensing collaboration
with Mind Candy, creators of the hugely popular Moshi Monsters franchise, in late 2013 and will unveil its brand new Moshlings Collection range at Toy Fair. Following the huge success of the Moshi Monsters pocket money
toys, Carte Blanche Group sees the brand as the perfect extension for its popular collectable plush format. The new Moshling Collection will include fan favourites, and some of the latest Moshlings, at key impulse price points, special on-pack codes for digital in-game giveaways, and impactful point-of-sale solutions. Darran Garnham, chief business development offi cer at Mind
Candy commented: “We are extremely excited to bring the Moshi Monsters plush to life with Carte Blanche. Hundreds of millions of collectables have brought pleasure to our fan base and we look forward to doing the same in 2014 with plush.” Carte Blanche will also build upon the success of the Tatty Teddy & My
Blue Nose Friends brand at Toy Fair, with new collectable 4” characters revealed at the show. New for 2014, My Blue Nose Friends sport a more vibrant colour palette, including shades of pink, purple and yellow for greater impact on shelf. The award-winning dress up and play range will also be refreshed for 2014 and feature on stand, with outfi ts and ‘mini me’ offerings including a hoodie, an innovative glow-in-the- dark onesie, a winter sports outfi t, welly boots
128 Toyworld
and a fl ower power raincoat. Both the Moshi Monsters and Tatty Teddy & My Blue Nose Friends brands will be supported in 2014 with heavyweight marketing, PR and social media campaigns.
HERO product
Adorable ranges of collectable plush in two award- winning brands: Tatty Teddy and My Blue Nose Friends and The Moshling Collection. Catherine Lawrence, brand manager
Corolle Les Cheries feature the best selling Camille and Chloe Ballerina dolls that will receive new outfi ts, whilst new addition Camille Sunny Day is ready for the beach with a towel. Miniland Educational will launch the Aptitude Sets and Science Tins, featuring key subjects and development aids. The Miniland Minimobil range features plastic vehicles and
construction toys. The collection of plastic vehicles come in three sizes. The high-quality vehicles feature adventurous themes such as rescue, construction and racing, plus many more, available with an FSDU. The Munchkin Range includes a collection of Bath Toys, Baby Teethers, and
Disney Baby feeding products. The range of bath toys will be extended in 2014, featuring a Bath Time Tea Cup Set, Cupcake Squirters, and Magic Colour Lily Pad Stackers.
HERO product
We have lots of great new products for Toy Fair; most popular this year will be the new Hama Seaworld Set and the Wonderworld Safari Trix Track. Both these products have standout boxing and are in themes that are hugely popular at the moment. Toyin Oseni - Sales and marketing administrator
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