Reception 2. Brochures and tariff structures
2.1 Define the use of brochures Hotel brochures are designed to present the most attractive aspects of the hotel to the prospective guest. Tey are usually colourful with photographs and descriptions of the various facilities the hotel provides. Te hotel tariffs are the structure of charges made for the services the hotel provides. Due to rapidly changing prices, the tariffs are oſten printed on loose inserts that are placed inside the brochures. Many large hotels quote separate charges for their services. Te accommodation price is quoted either as a price for the room, or a price per person per room, with meals charged to the guest’s account as they are taken.
2.2 Define tariff
A tariff list contains the schedule of prices or fees of a hotel. In other words, what the rate per room per night will cost a prospective guest. Te various tariffs (rates) found in accommodation establishments are as many and different as the owner wants to allow. Te highest published rate in a hotel is the rack rate. All other corporate, special and group rates are calculated based on the rack rate. See the following example:
If the rack rate at Hotel X is R2 000 per room per night, the owner of the hotel might decide to offer corporate rates to companies and travel agents that make reservations at the hotel on a regular basis. Usually, as the amount of business from (for example) a travel agent increases, the rate offered by the hotel might decrease. As there are many hotels available that travel agents can choose from, the hotel provides the incentive of a discounted rate in order to retain the business from the travel agent. Te corporate rate at Hotel X might then be R1 500 per room per night, provided that the travel agent (or company) gives the hotel a certain amount of revenue (room nights) per year.
Hotel X might also decide to have a special rate applicable during weekends because they are struggling with low occupancy. Any special rate will have conditions attached – for example, a minimum number of nights that guests must stay in the hotel or applicable to weekends only. Hotel X might therefore offer a special weekend rate to guests of R1 200 per room per night but guests have to stay at least three nights and one night must be a Saturday.
A tour operator might also contact Hotel X requesting standard tour operator (STO) rates for groups. Hotel X will determine the amount of business they will receive from the tour operator and offer them a STO rate for bookings of more than 10 rooms per night, it might be as little as R1 300 per room per night. Remember tour operators will receive net rates – in other words non- commissionable.
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