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Reception


businesses operating in South Africa, as well as corporate companies who recognise the importance of tourism to South Africa and the general economy.


Membership through tourism associations Te Travel and Tourism sector comprises of a number of different sub-sectors – Accommodation, Transport, and Attractions – each with their own challenges, dynamics and opportunities. Each of these sectors is represented by a Tourism Association. Te bulk of the smaller businesses in Travel and Tourism are members of these associations, and in turn the sector Tourism Association is a member of the TBCSA.


Direct membership to the TBCSA Te TBCSA recognises that there are businesses that may prefer to engage directly with the organisation, hence the platform for individual business membership. Individual companies are encouraged to first join their sector tourism association, to ensure involvement at this level in issues affecting their business operations.


Whether a specific tourism business is represented individually or through a tourism association, the TBCSA strives to ensure that the private sector speaks with ONE VOICE on macro-economic issues affecting the sector.


Over the years, the TBCSA has prioritised the following as critical areas for stakeholder engagement:


• Airliſt and Air Access into South Africa • Tourism Skills Development • Tourism Safety and Security • Tourism Service Excellence


• Empowerment and Transformation within Tourism • Responsible Tourism


• Te role of Local Government in tourism development Source: http://www.tbcsa.travel/index.php TOURISM LEVY SOUTH AFRICA


What is TOMSA? It is a levy collected by tourism businesses with the aim of contributing to the promotion of South Africa as the preferred tourist destination locally and internationally.


South African Tourism (SAT) is the marketing agency for destination South Africa. SAT’s core business is to drive tourists into South Africa, as well as galvanise local South Africans travelling within their own country. With additional funding from TOMSA, SAT’s marketing reach is expanding, thus opening doors for tourism businesses to new markets and business opportunities.


Since the inception of TOMSA, over R800 million has been generated, paving the way for South African Tourism to promote the country in 15 core markets around the world.


How much is the levy? Essentially, TOMSA levy collection constitutes paying over 1% of each confirmed booking towards the TOMSA fund. Note that collection of the TOMSA levy is voluntary and the amounts paid do not constitute a tax to the business. Te levies are paid over to the Tourism Business Council of South Africa (TBCSA), the administrators of TOMSA.


How am I assured that the levies collected are used for its intended purpose? Te relationship between the TBCSA and South African Tourism, with respect to the collection of


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