Art and Design BA (Hons) Fashion
What’s it about?
The programme is designed to reflect contemporary practice in the fashion industry. Individual creativity, both in fashion design and fashion styling, balanced with realism, are key factors underlying the ethos of this programme. You will be encouraged to explore your individual talents through the application of the professional design process, from concept to final product.
The programme aims to create flexible, resourceful and creative fashion designers and fashion stylists with well-developed transferable and interpersonal skills. It provides a broad design education, concentrating on fashion, and develops not just high levels of analytical skills, critical judgment and the ability to learn independently, but also helps students acquire technical skills and the understanding necessary for the effective realisation of creative fashion concepts. It is imperative that fashion students become multi-skilled and professional people, able to adapt themselves to the specific needs of society and to the fulfillment of their own creativity. It is a priority for the programme to provide an environment where personal talent and individual potential are nurtured.
What will I learn?
Year 1 will develop your design thinking and creative ability by undertaking a series of practical projects that cover all aspects of fashion design within a broad context. Experimentation is encouraged and you will be introduced to the two pathways of fashion design and fashion styling.
In year 2 design students will be expected to realise their ideas in 2D and 3D, while styling students will be expected to realise their ideas professionally via 2D image and photography, focusing on creative communication of fashion in the media.
Liaison with industry and, where possible, a “live project”, will allow you to engage with and practice the subjects of the programme with professionalism and reality, and prepare you to work more independently.
In year 3, for the final project, self-direction and independent thinking are imperative. Work from the final module in year 3 is exhibited at a fashion show in the city of Manchester. A number of our students will also be selected to take part in the prestigious annual Graduate Fashion Week event in London, where they will exhibit work alongside their peers and compete at a national level.
Modules include: • Introduction to Pattern Cutting and Production Techniques
• Fashion Communication • Design Fundamentals • Dialogues in Design: Fashion • Techniques in Fashion Photography (with the Styling and Image Making Pathway)
How will I learn? Students learn how to use the internet appropriately, format-burn and record to CDs, use library resources, including archives and databases, effectively, in order to obtain the required information from specialist sources. Projects vary in the amount of time the student will be in contact with staff. Workshop or studio projects tend to require additional staff support and guidance while design and styling projects require tutorials and more one-to-one discussions, especially at level 6 (year 3) where research and personal reflection, as part of the learning outcome, become more imperative.
Can I get work experience? A period of work experience takes place at the end of year 2. It is a vital part of the programme, giving you direct experience of working in the fashion industry. The period of placement is a minimum of seven weeks but can be longer. A daily journal and written evaluation have to be presented to the module coordinator as part of the assessment of this module.
Placements have included working with Jessica Ogden, Issey Miyake PR, Boudicca, Ally Capellino, Maria Chen, French Connection, Paul Smith, Tracey Boyd, Erdem, Ben De Lisi, Burberry, Joyce Ridings, Gharani Strok, Katazina Szotarsta, The Guardian, The Independent, Elle.
There is an option to study overseas at a variety of European destinations. Teaching is in English and all EU exchanges are supported by an Erasmus grant.
Where can I get a job?
Graduates entering the fashion industry work across a diverse range of careers – as designers, stylists, pattern cutters, buyers, visual merchandisers, illustrators and retailers. Many have set up their own labels. Recent graduates have found employment with companies such as Burberry, Monsoon, Paul Smith, J Crew, French Connection, Whistles, River Island, Erdem, All Saints. Others have found work with international fashion magazines including Dazed and Confused, Vogue and Elle.
Each year a number of graduates go on to study at postgraduate and Masters level, continuing at the Royal College of Art, Central Saint Martin’s School, the University of Westminster, for example. Some students go on to complete a Postgraduate Certificate in Education (PGCE).
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