Art and Design BA (Hons) Design for Digital Media
What’s it about?
Digital media is essential to all areas of our lives. The channels by which we receive and react to information are continually evolving and expanding and the impact is changing the way we live. Design for Digital Media provides an opportunity to harness web design, multimedia authoring, digital video, sound and imaging, interactivity and animation, to create engaging products and services.
There is high demand for graduates who can work creatively across various types of media and who are IT literate, graphically aware, and possess relevant technical, commercial and analytical skills. This programme examines the creative application of design for digital media in the modern world, producing informed and independent graduates.
Staffed by practising designers who are specialists in their fields, the programme also has input from external designers and specialists. The School has extensive professional contacts with designers and practitioners throughout the regional and national design industry. Programme staff also have numerous and long-standing links with design staff at all levels, in a wide range of companies.
What will I learn?
Year 1 utilises a broad-based approach to introduce the core skills required in digital media design. Key concepts are established, which acquaint students with industry-standard software applications and encourage a strong visual awareness. Design projects enable the development of research and investigative skills as well as understanding the process of creative and conceptual thinking. An integrated programme encourages a holistic understanding of design for digital media.
Year 2 focuses on interactive design, time-based media, sound, and the moving image. Here, students have the opportunity to develop a firm understanding of the industry and an awareness of commercial expectations. You will be encouraged to undertake a period of work placement, which provides first-hand experience of the ‘real world’.
Year 3 allows you to direct your own learning, often in line with career aspirations. You will undertake major design projects and a dissertation, and will be encouraged to explore the theory and practice of digital media design in relation to contemporary culture. Entry to international competitions is fully supported and forms an important aspect of this level. You will further develop skills and knowledge to a professional level, ensuring excellent employment prospects.
Modules include: • Design Fundamentals • Creative Contexts for Multimedia • Digital Media • Dialogues in Design • Integrated Media
How will I learn? Teaching and learning activities include lectures, tutorials, seminars, self-directed study and practical workshops to develop skills.
Design projects provide the main method of learning. You will receive regular feedback on work through production meetings and have a personal tutorial at least once every term. Project delivery ranges from one-day briefs to longer projects lasting weeks.
Can I get work experience?
You will be encouraged to undertake a period of work placement during the second year of the programme with a professional organisation or consultancy.
There is also the option to study overseas in France, Germany, Spain and Finland. Teaching is in English and all EU exchanges are supported by an Erasmus grant.
Where can I get a job?
Graduates are equipped to work in many areas of digital media design including web, interactive, and multimedia design, both online and offline, as well as motion graphics and time-based media. There are also opportunities for students to move into careers in marketing, branding and the creative industries. Graduates can progress to one of our Masters programmes in Creative Technology or Graphic Design.
3 good reasons to study this programme at Salford
• Vibrant and creative design environment
• Excellent industry links
• Expert tuition and industry- standard software
Typical entry requirements 200 UCAS points
Specific requirements: Art and Design or Design Technology subject at minimum grade C
We encourage applications from students with equivalent qualifications and recognise experience of adult learners see page 27 for further details
www.salford.ac.uk/course-finder has a full list of entry requirements
Programme details
Duration: Three years full-time Four years with Foundation Year/ International Foundation Year
Average teaching contact time: Contact hours are variable depending on the nature and type of module being delivered – can average between 12 and 18 hours per teaching week
Assessment: Upon completion of each module against clearly stated criteria
Programme code/s: W290 W200I with IFY
Employment and/or further study
77% of Art and Design graduates go on to employment and/or further study within six months of graduating
Further details from Course Enquiries Service +44 (0)161 295 4545
course-enquiries@salford.ac.uk
Study Overseas Available
PLACEMENT YEAR PART TIME STUDY OVERSEAS INTERNATIONAL FOUNDATION YEAR MEDIACITYUK GLOBAL PLACEMENT BURSARY
Visit us on an open day or uni tour by booking at
www.salford.ac.uk/visit
www.artdes.salford.ac.uk
45
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110 |
Page 111 |
Page 112 |
Page 113 |
Page 114 |
Page 115 |
Page 116 |
Page 117 |
Page 118 |
Page 119 |
Page 120 |
Page 121 |
Page 122 |
Page 123 |
Page 124 |
Page 125 |
Page 126 |
Page 127 |
Page 128 |
Page 129 |
Page 130 |
Page 131 |
Page 132 |
Page 133 |
Page 134 |
Page 135 |
Page 136 |
Page 137 |
Page 138 |
Page 139 |
Page 140 |
Page 141 |
Page 142 |
Page 143 |
Page 144 |
Page 145 |
Page 146 |
Page 147 |
Page 148 |
Page 149 |
Page 150 |
Page 151 |
Page 152 |
Page 153 |
Page 154 |
Page 155 |
Page 156 |
Page 157 |
Page 158 |
Page 159 |
Page 160 |
Page 161 |
Page 162 |
Page 163 |
Page 164 |
Page 165 |
Page 166 |
Page 167 |
Page 168 |
Page 169 |
Page 170 |
Page 171 |
Page 172 |
Page 173 |
Page 174 |
Page 175 |
Page 176 |
Page 177 |
Page 178 |
Page 179 |
Page 180 |
Page 181 |
Page 182 |
Page 183 |
Page 184 |
Page 185 |
Page 186 |
Page 187 |
Page 188 |
Page 189 |
Page 190 |
Page 191 |
Page 192 |
Page 193 |
Page 194 |
Page 195 |
Page 196 |
Page 197 |
Page 198 |
Page 199 |
Page 200