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CALIFORNIA SCC SUPPLIERS’ DAY PREVIEW
your marketing claims. This must-attend event to find your perfect partners for developing your personal care products.
Knowledge is power Our exhibitors will be there to serve everyone from niche start-ups to multinational brand leaders. Attendees can observe first-hand the trending products, novel ingredients, and cutting-edge technologies shaping the future of the cosmetics industry. It offers a hands-on experience to see, touch, and understand the newest innovations in personal care. This knowledge is invaluable for professionals
seeking to stay competitive and cater to ever- changing consumer demands. The biennial event also offers an opportunity for personal branding and leadership. By actively participating in panel discussions, workshops, or presentations, professionals can establish themselves as thought leaders in their field. This can significantly enhance their professional standing, foster respect among peers, and create opportunities for career advancement. On a similar note, the event serves as an
excellent platform for market intelligence. By participating in the trade show, professionals can gain insights into market trends, consumer behaviour, and competitive landscapes. This includes understanding the driving factors behind successful products, reducing time to market, improving information quality and reliability to ensure global compliance and the potential regulatory challenges facing the industry. Such intelligence can aid businesses in
refining their strategies, identifying new market opportunities, and proactively addressing the future of the industries unique marketing challenges and help you deliver the performance needed to stay ahead in a competitive marketplace. Moreover, the trade show is an exceptional
venue for showcasing one’s services. For suppliers and manufacturers, it offers a concentrated audience of industry professionals and potential customers, making it an ideal platform for new ingredient launches, equipment demonstrations, and branding initiatives. This can enhance visibility, improve brand recognition, and foster customer relationships, thereby contributing to overall business growth. A few spaces are still available for exhibition opportunities.
Satisfied customers Exhibitors historically return to the show. Margarita Nadin-Gomez of Deveraux Specialties says she is committed to adding Cali SCC Suppliers’ Day to the company’s trade show calendar. “SCC California Suppliers’ Day has
PERSONAL CARE September 2023
become a pinnacle event for cosmetic chemists, professionals, and suppliers from around the world. “As both a past chair of the chapter and
a consistent exhibitor, I am thrilled to offer an exclusive glimpse into this extraordinary gathering, showcasing the dynamic world of cosmetic chemistry and the flourishing personal care market. “The convention floor brims with innovation
as a diverse range of exhibitors, including raw material suppliers, manufacturers, packaging companies, and formulation experts, present their latest products and technologies. Attendees have the opportunity to explore a comprehensive showcase of innovative advancements driving the industry forward, as well as sustainability options and resources for regulatory compliance. “At the heart of the convention lies its
educational programme, featuring presentations and seminars by esteemed professionals and industry leaders. This treasure trove of knowledge not only inspires innovation but also provides valuable marketing shout-out benefits for brands seeking to gain recognition and visibility. “Networking opportunities foster meaningful connections among like-minded professionals and industry peers. As an exhibitor, I can attest to the immense value of forging strategic partnerships and exploring potential collaborations that propel businesses forward. Not to mention the friendships built to last a lifetime. “Angie Inouye has spearheaded the show for over 20 years. Each year infusing a unique
experience for attendees. The show is her labour of love with many volunteers behind the scenes to make each show a tremendous success. As in years past, this year’s show will include two days of speakers including technical innovations and marketing success stories. “Sustainability and environmental
consciousness are at the forefront of the convention’s themes. Panel discussions and sessions delve into eco-friendly practices in cosmetic formulation, packaging, and distribution, offering marketing shout-out advantages for brands committed to responsible and environmentally conscious solutions. “Beyond its professional opportunities, the
Suppliers’ Day convention fosters a sense of camaraderie and community. It is a celebration of collective achievements and an opportunity to be part of an industry that embraces collaboration. “This is your chance to immerse yourselves in
the world of cosmetic chemistry, gain exposure in the thriving personal care market and elevate your brand to new heights. Join us at the SCC California Chapter’s Suppliers’ Day Convention for an unforgettable experience filled with innovation and collaboration. See you at the convention in Long Beach!”
A catalyst for growth In conclusion, California SCC Suppliers’ Day offers multifaceted professional benefits. From providing an enriching learning environment to enabling robust networking, market intelligence, product exposure, and leadership opportunities, the event serves as a catalyst for both personal and organizational growth in the competitive cosmetics industry. It is an investment in one’s professional future that offers returns far beyond the time and effort involved in attending. Register online at www.
caliscc.org I look forward to seeing you at Cali SCC
Suppliers’ Day. Come for work, stay for the weather. See you in Long Beach.
www.personalcaremagazine.com
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