16 INTERVIEW Tim Probert – Editor, Personal Care Global
Arnita Wofford is the global marketing and technical director for beauty & personal care at Univar Solutions, the Illinois, USA-headquartered chemical and ingredients distributor and provider of value-added services. Here, Paris- based Arnita shares her extensive industry insight on the latest personal care trends with editor Tim Probert
Tim Probert (TP): What are the hot trends in personal care right now? Arnita Wofford (AW): A huge trend is sun care being part of personal care. It’s not an ancillary product, it’s not a seasonal product or a vacation product. You’ll find SPF protection in hair care, you’ll find it in all types of textures and formats, especially sprays. The consumer is demanding
high-performance sun care and this is across the board whether you’re in the UK, US, in Europe, or in Latin America. They want high protection but they will not compromise on texture anymore. Consumers now expect sun care to feel like a skincare product. Having a really good non-whitening sun care that is easy to apply with a silky and luxurious texture is a must. From a formulation point
of view, it’s hard to do. As a formulator, you have to make sure you have that right balance between SPF protection, that you are ticking all the boxes regulatory wise, and that you have a really good texture.
TP: What other skincare trends are you seeing? AW: One space to watch is anti-acne. As I walk through stores, I see entire shelves dedicated to
anti-acne; not just for teenagers but for adults too. I think that is the result of the pandemic. There’s been a lot of development in anti-acne formulations. These are not the old-
fashioned spot treatments for kids with pimples, these are skincare products for the whole face that include anti-acne ingredients. There are some brands that also include things like salicylic acid in facewash or toner that will help clean out pores. Those have always been around, but now you’re seeing full face treatments. A brand that is doing a great
job with this is Paula’s Choice. They are addressing not just acne but also keratosis pilaris for people who have bumpy, rough skin.
TP: In terms of formulating, what do you see from the market? AW: People are looking for a luxurious feel. They want something that makes them feel good when then use it. But they also want simple formulations with easy-to-read packaging. So, is it easy for people
to understand the label? Is it 15 ingredients or fewer? Ten ingredients or fewer? And do they feel good about using them? Can they pronounce the ingredients?
INTERVIEW
Trends, blends and the metaverse
And are they on a ‘no-no’ list? That is something we saw
around five years ago, there was a huge movement towards simplification of formulations and that’s back. As we move towards keeping formulations at a lower cost, given the current environmental and economic situation, I think we’ll see more of this. In other words, how do you formulate with less but do more?
TP: Are there any other type of general movements in cosmetics you’re seeing right now? AW: There is a buzz around accessibility. One in four adults in the USA has a disability. That’s a huge number. When I researched our most recent campaign, I looked into how the industry is addressing this, and we’re really not. There’s a few brands that are
doing something about it but, as an industry, we need to do better. As an industry we’re failing people with visible and non-visible disabilities, we’re not giving them the same attention as the able- bodied. People who have sight issues
may not be able to distinguish products from one another and people who have motor disabilities can’t necessarily open bottles. Selena Gomez’s Rare Beauty
brand is doing a great job by modifying their packaging with round, nodular tops that anybody
PERSONAL CARE September 2023
www.personalcaremagazine.com
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