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12 NEWS


Columbia University study identifies critical role of taurine in anti-ageing


A study by Columbia University has found taurine could be an elixir of life within us that helps us live longer and healthier lives. The New York institute found taurine supplements can slow down the ageing process in worms, mice, and monkeys and can even extend the healthy lifespans of middle-aged mice by up to 12%. The researchers found that taurine suppressed age-associated weight gain in female mice, increased energy expenditure, increased bone mass, improved muscle endurance and strength, reduced depression-like and anxious behaviours, reduced insulin resistance, and promoted a younger-looking immune system, among other benefits. At a cellular level, taurine


improved many functions that usually decline with age: the supplement decreased the number of ‘zombie cells’,


“Not only did we find that the animals lived longer, we also found that they’re living healthier lives,” said study leader Vijay Yadav, PhD, assistant professor of genetics & development at Columbia University Vagelos College of Physicians and Surgeons. In people, taurine levels in


60-year-old individuals were only about one-third of those found in five year-olds. “Taurine abundance goes


increased survival after telomerase deficiency, increased the number of stem cells present in some tissues, improved the performance of mitochondria, reduced DNA damage, and improved the cells‘ ability to sense nutrients. Similar health effects of taurine supplements were seen in middle-


Ingredients market ‘worth $16.46 billion by 2030’


The global personal care ingredients market was valued at $12.1 billion in 2022 and is expected to be worth $16.46 billion by 2030, according to a report by Vantage Market Research. ‘Personal Care Ingredients


Market – Global Industry Assessment & Forecast’ predicts a compound annual growth rate of 4.5% between 2023 and 2030. Vantage Market Research says


one of the key factors driving the personal care ingredients market is the rising demand for multifunctional ingredients. “As individuals have become


more aware of the ingredients added to their personal care products and their benefits, they are seeking products that not only meet their basic needs but also offer additional benefits such as moisturizing, anti- ageing, and sun protection,” it adds. “Multifunctional ingredients can


save time and money for consumers as they can replace the use of multiple products with a single one, leading to increased demand for such ingredients in the personal care industry.”


PERSONAL CARE September 2023 Vantage Market Research


identifies the use of natural and organic ingredients as a key trend in the coming years. Another predicted trend is rising


demand for anti-pollution products that contain chemicals that protect the skin from environmental irritants like air pollution, UV radiation, and blue light. “Brands are releasing anti- pollution skincare products to protect the skin from these damaging environmental effects. This trend is likely to grow as more brands incorporate anti-pollution chemicals into their skincare formulations.” The report meanwhile expects


hair care to account for more than 27% of overall sales in 2030. The report sees Asia-Pacific


etc. sees Asia-Pacific as the largest region in the personal care ingredients market, owing mostly to rising demand for finished products as a result of rising disposable income, urbanization, and increased awareness of skincare and “general personal cleanliness”.


www.personalcaremagazine.com


aged rhesus monkeys, which were given daily taurine supplements for six months. Taurine prevented weight gain,


reduced fasting blood glucose and markers of liver damage, increased bone density in the spine and legs, and improved the health of their immune systems.


down with age, so restoring taurine to a youthful level in old age may be a promising anti- ageing strategy,” said Yadav. “Taurine is naturally produced


in our bodies, it can be obtained naturally in the diet, it has no known toxic effects, and it can be boosted by exercise.” The study, titled ‘Taurine


deficiency as a driver of aging’ was published in Science on 8 June.


US adult male use of personal care ‘doubles in 20 years’


The average adult man in the USA uses nearly twice as many personal care products than 20 years ago, according to a survey by Morning Consult. The survey for Environmental


Working Group found men use 11 different products on a daily basis, up from six in 2004. Morning Consult asked 2,200 participants – male and female - about their use of 66 product types in five categories – body care, baby care, skin care, cosmetics and hair care. The demographics of survey participants were weighted to


match the demographic profile of the US population. On average, men use six


products daily for body care, one for skin care, one cosmetic, two for hair care, including for beards, and one product for baby care. The survey also showed that


women use 13 products daily on average, up from 12 in 2004. Women use six products daily


for body care, three for skin care, two for cosmetics, one for hair care, and one for baby care. About 10% of adults use more


than 25 products every day, the survey found.


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