ANALYSIS 11
emerging to bridge the gap between test results and recommended skin care products.
Exploring the microbiome An emerging trend within skin care is to address the billions of microorganisms that live on the human skin. Also known as the skin microbiome, the collection of microorganisms differs greatly between individuals, and even across a person’s body. Products aimed at the skin microbiome can focus on stimulating the growth of the microbiome, introducing specific microorganisms to the skin, or even products from microorganisms that have a beneficial effect on the person. Personalisation in this space can be accomplished by testing the exact makeup of the person’s microbiome and using skin care products that do not address the needs of the skin, but also the needs of the microbiome. Sequential Skin is a company that has emerged in this space.
How can skin sensors and AI deliver hyperpersonalised skin care? When personalised skin care is taken to the extreme, we achieve hyperpersonalised skin care. This can be personalisation of skin care monthly, all the way down to daily. Hyperpersonalisation is only possible through skin sensors that consumers use in
Conclusion The report provides an overview of players in the skin sensors market and breaks down into target segments: l Research & development l Marketing in retail settings l Marketing in the consumer home IDTechEx conducted primary
their own home to analyse their skin condition, and AI which can determine the ideal product based on the skin measurement. Examples include: l Skin sensors which are used at home to update the components of a monthly skin care subscription. The new skin care products reflect the changes in the user’s skin.
l Skin sensors and/or smartphone apps that consumer uses to provide data to a skin care dispenser as to how much of each ingredient to dispense to the user. The skin care dispensed reflects the time of day, the weather outside, and the user’s current skin condition.
l Skin sensors on a dispenser which allows for skin care to be dispensed on the exact spots where it is needed.
research and profiled 16 companies developing skin sensors across the 3 applications. While R&D players stay comfortable in their niche with capability to deliver in retail settings, companies focusing on retail and consumer home settings are diversifying and creating innovative new technologies and business models. With the changing landscape around
the world, the market for skin sensors for the cosmetics industry is set to experience rapid growth in the next few years. This report presents a 10-year market forecast from 2020 to 2030 of the skin sensors in cosmetics market, with breakdown into R&D, marketing, and consumer applications. To find out more about skin sensors
including technologies, markets, and players, please refer to the new IDTechEx report, ‘Skin Sensors 2020- 2030: Technologies, Markets, Players, Forecasts’,
www.IDTechEx.com/SkinSensors.
PC
September 2020
PERSONAL CARE EUROPE
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