FRAGRANCES 87
became a huge fan of dim sum, a typical Cantonese snack. The smell of fresh dim sum is pure heaven.
PC: Many people find the smell of durian repellent! Did you find that you quite liked it? How is it best to described in technical terms? AR:Well it is for sure quite powerful and peculiar when you first smell it. I would describe it as sulfurous, tropical and sweet. Over time, you get used to it. I even became quite fond of durian ice cream!
PC: Were you inspired to try to include any of the new fragrance notes you experienced in China in your work back in Spain? AR: The region of Murcia, where Iberchem is headquartered, is Europe’s greatest producer of lemon, and consequently, of lemon oil. So, although I was already familiar with this raw material, my experience in China made me discover different ways to work with it, to combine it with different notes such as ginger.
PC: What impact do you think your experience had on your daily work? AR:Working in China gave me the opportunity to better understand the structure and running of an international
company such as Iberchem. It helped me to get a global vision of my work, defining my role, and value more each department. It all became clear how everything works well when all the pieces are in the right place.
PC: Did you notice any differences in the way people approached a project in China? AR: China is a vibrant country who has changed a lot over a relatively short period of time. This energy and quick pace is also present in the workplace. Work is more intense and delays are shorter. It was quite challenging at first, but then, just like the smell of durian, you get used to it and it becomes part of your routine.
PC: Did you also notice any differences with the way in which consumers respond to fragrances in the personal care industry? AR: Of course. In China, it is common to use fine perfumery with oriental notes or woody notes applied to personal care products, especially for shower gels and shampoos. I also noticed the common use of white flowers, a trend taken from the Korean market. One of the things that surprised me the most would be the presence of ginger notes, which is not very typical in Europe. We tend more to use fresh and fruity notes.
PC: What is it that you will remember the most? AR: I lived so many experiences that had a positive impact, both on personal and professional levels. To face such a different culture, adding the language barrier, somehow makes you wiser. I had to learn how to communicate and understand their way of seeing things. I will never forget my coworkers, the neighbourhood where I lived and my Mandarin teacher Jade. It has been without a doubt one of the most moving chapters of my life.
PC: Did this experience lead you to believe that a persons’s appreciation of fragrances influenced by their culture or is it something we are born with? AR: I do think that how someone perceives a smell is highly related to its personal experiences. The same smell can bring back childhood memories to a certain person and something totally different for another. The ability to smell is something someone can learn and the olfactive memory is something that can be strengthened. So I think that the sense of smell is indeed influenced by someone’s background but with time, you get used to new smells as they are being integrated to your olfactive memory.
PC
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