80 FRAGRANCE
Arisen from nature: Fragrance Trends 2017-18
n Falco Choynacki - Bell Flavors & Fragrances, Germany
Annually, the marketing and fragrance experts of Bell Flavors & Fragrances, a Germany based manufacturer of flavours and fragrances, botanical extracts and ingredient specialties, provide an insight in the fragrance trends for the upcoming year. Among others, the daily work of Bell Flavors & Fragrances focuses on developing innovative trend concepts for clients. Intensive market research, face-to- face customer feedback, as well as extensive product screening help the company to obtain an in-depth look at tomorrow´s world and provide inspiration for successful, new product ideas. Based on more than 100-years of lasting and continuously improved expertise on the world of fragrances, Bell identified four trends for 2017. All come together in one baseline - Arisen from Nature.
Natural treasures of Africa Derived from oriental fragrances that have become very popular in recent years, spicier and herbal-green compositions will reinvigorate the personal care market in 2017. The new fragrances have their origin in typical African plants and spices. According to GNPD Mintel, ingredients connoted with Africa will gain a better
Abstract
Scents of the upcoming seasons are inspired by nature. Compositions reminding of the African grasslands, as well as aquatic fresh notes taking the colourful submarine world as an inspiration, are making up trend topics of the year. Furthermore, poppy, the flower of the year will make its contribution to the variety of scents for fine fragrances, household and personal care products.
foothold in the personal care market both in the MEA region and globally, and tap into the interest in more natural and healthy products.1
The continent is home to a plethora of nutritious plants. Among them, baobab tree, moringa and the mostly unknown Ethiopian lovegrass that yet fit perfectly in the topic. Furthermore, this trend is a huge chance for personal care brands to add new ingredients to their palette that complement existing ones. For example, the Hibiscus flower is native to Africa and similar to the green tea plant regarding antioxidants and function of revitalising the body. In the case of suitable fragrances, in particular surfactant applications like shower gels or shampoos will benefit from the trend towards ingredients connoted with Africa. By taking a revitalising shower in the morning, people wish to feel awake
and fresh right away. For this, the distinguished fragrances that remind of Africa’s zest for life and the wide plains of the savannah suit very well. They come with the exact powerful top notes which are needed in this segment. Furthermore, the spicy and warm notes are perfect to be promoted with relaxation and mood- boosting connotations.
Baobab tree. PERSONAL CARE ASIA PACIFIC
Poppy and watercolour design As a counterpart to the spicier notes, sensual-floral creations will find their way to impress consumers in 2017. In the spotlight of the floral compositions shines the poppy with its bright red blossoms. Mostly standing strong between cornstalks as one of the most beautiful summer companions, the poppy will enhance the product portfolio of each application area. The German Loki Schmidt Foundation chose it as Flower of the Year 2017.2 As a challenge to perfumers, the beautiful flower actually does not smell that intensely. It is the mastery of fragrance experts that develops compositions by picking up the ‘imagination of summer’. Due to this, Bell experts make use of great expertise and rely on their creativity to create new fragrances that feature the idea of summer. As a result, men and women in Leipzig developed a set of very subtle compositions featuring slightly floral and sweet nuances that remind of wind-blown corn fields and a warm maritime breeze. Thus, providing a heavenly holiday feeling, these compositions are tailor made for leave-on-applications both in the personal care and in the fine fragrances segment. For instance, light day cremes would be an option, but also eau de toilettes or body sprays could be
November 2017
©hotgreenscreen/Fotolia
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