12 IN-COSMETICS ASIA
Some of the latest developments that are making waves in the ‘natural’ beauty space include charcoal, coconut, kale, grains and pumpkin derived ingredients. Coconut derivatives in particular, will feature on a number of stands at this year’s event in Bangkok, thanks to their excellent moisturising, anti-ageing and anti-bacterial properties. Indeed, according to Mintel, in 2016 31% of all global and personal care products launched contained coconut as an ingredient, an increase of 10% compared to 2014.
Added value at show Aside from the Spotlight On areas, visiting cosmetic manufacturers will be able to add the Formulation Lab (sponsored by UL Prospector) to their show-navigation plans. For R&D professionals only, these free-to- attend interactive training sessions will help attendees learn the secrets of creating winning formulations with advice bestowed by personal care ingredient experts. Last year’s Formulation Lab saw visitors trained by representatives from companies including Croda, Ashland, Merck, Lipoid, Nikko Chemicals and more. The ever-present and hugely popular Innovation Zone will showcase the newest, most unique personal care product launches. This year sponsored by Mibelle Biochemistry, it will showcase raw materials and technologies that have all gone to market within the last eight months, with some launched for the first time at the show. Within the interactive area, visitors can explore a number of finished formulations created by exhibitors that demonstrate what you can achieve with the new ingredients on display.
The Innovation Zone will also feature a series of Live Demonstrations hosted by Mintel on the theme The Stages of Beauty. Held twice a day across each day of the show, the demos are free-to-attend and explore innovative finished products through the 3 sub-themes: Alpha Generation, Millenial/iGeneration and Senior Beauty. Those watching are invited to touch and test the latest concepts and return to their businesses inspired by forthcoming trends.
Broadening industry knowledge The three-day event will be filled with brand new educational sessions focused on the latest consumer trends, science and regulations, offering an unmissable opportunity for cosmetic manufacturers to update and expand their industry knowledge.
A host of those best-informed within the industry will take to the stage at the Technical Seminars Theatre to impart their knowledge to waiting R&D professionals. Exploring the real effectiveness of actives will be Norihisa Kawai, expert R&D scientist
PERSONAL CARE ASIA PACIFIC
for Ichimaru Pharcos. Used in whitening, anti-wrinkle, moisturising products and more, Kawai will ask his audience how satisfied they are with the effectiveness of actives and introduce an ingredient that gives a better rhythm to skin. With pollution a serious issue worldwide, and particularly in certain parts of Asia where levels are exceptionally high, this is still a major factor impacting new formulations. In Q1 last year, 79% (Mintel data) of all global skin care product launches carried an anti-pollution claim, making this a key segment of the market. In response, a Technical Seminar will look at enhancing the skin’s detoxification machinery as a natural solution to pollution. Led by Stefan Baenziger, Head of R&D and Engineering at Lipoid Kosmetic AG, the presentation will champion HerbaShield URB, an active ingredient that significantly reduces pollution-induced skin damage and ageing through multiple mechanisms intrinsic to the ingredient.
Meanwhile, the Marketing & Regulations
Theatre will also deliver a hugely impressive line-up of speakers that will cover major topics pertinent to today’s cosmetics market. Research house Euromonitor International will uncover key drivers behind Asia’s dominant position in the world’s skin care industry, discussing regional trends, opportunities and the future outlook. In another presentation guaranteed to draw the crowds, Nicole Fall, founder of Five by Fifty, will share her research into hair care trends in Southeast Asia. The trend forecaster will discuss how consumer needs are changing and how anti-pollution products are gaining traction. The region’s unique environmental challenges, such as heat and humidity, offer inspiration for new category development, which Fall will delve into in this session. Merging the East with the West will form the basis of Asian beauty industry expert Florence Bernardin’s session on DIY and customisation. Focusing on how the cosmetic market is evolving globally, the founder of Information & Inspiration will present and decipher the key trends and latest launches from both sides of the world, offering her audience a complete overview of the market that cannot be missed.
Sarah Gibson, exhibition director, commented: “in-cosmetics Asia is all about educating businesses on the next big trends and presenting the ingredients that will enable them to create amazing new products. We believe this year’s programme will enable attendees to plan for future successes and develop innovative cosmetics that meet the demands of today’s consumers. We look forward to welcoming the whole industry to the event in October.”
PC November 2017 Q&A with IMCD Asia Ahead of the
exhibition in Bangkok, Personal Care spoke to Philippe Russo, regional director SEA, IMCD Asia. Personal Care: India and Indonesia have been star performers
over the past year – what has happened in these markets? Philippe Russo:With a fast-rising middle class, growing urbanisation and increasing consumer spending in a relatively stable political climate, both India and Indonesia have rapidly grown to become some of the largest world economies. PC: How will this affect demand for personal care products in the region? PR: The middle class in Indonesia is set to increase threefold by 2020 and reach 100 million by 2030, while India will reach 380 million alone. These future 500 million consumers will start to have the kind of disposable incomes that will allow them to buy cars, televisions and other goods such as luxury products and cosmetics. PC: Are there other countries which are showing potential for noticeable growth? PR: Research points out that another 500 million people could join the middle class in China and the rest of Asia by 2030. It is expected that India, China and Indonesia will become the three largest consumers in the Asia Pacific region. PC: Has IMCD been keeping a close eye on developing trends in the Asia Pacific region? PR: IMCD continually monitors local market trends in the region in order to develop its growth strategy in the respective sectors. In addition, IMCD Business Group Personal Care follows the latest Asian trends to create innovative concepts and develop cosmetic prototypes based on our suppliers’ quality ingredients. PC: What will IMCD’s strategy be for assisting formulators in Asia Pacific in 2018? PR: IMCD will continue to offer the latest innovative ingredients manufactured by first-class suppliers to its client formulators. This portfolio includes natural products, multifunctional solutions and sustainable high-quality active ingredients. IMCD will also continue to offer in-depth technical expertise and added value support to our customers/ formulators through our four Asian Personal Care application labs.
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