62 SKIN CARE
smokers. This study evaluated an active cream containing 1% Asteriscus graveolens extract vs. placebo control, measuring skin pigmentation, hydration, wrinkles, elasticity, as well as imaging the skin with Visia CA Results showed the cream containing Asteriscus graveolens extract exhibited clear anti-ageing efficacy, expressed as a strong and significant reduction in wrinkle count, and a significant reduction in wrinkles volume (evaluation by Primos - Fig 2). The cream containing Asteriscus graveolens extract delivered a moderate but significant lightening effect (evaluated by colorimetry): l Increase in L* (lighter skin) and a decrease in b* (less yellow skin).
l The increase in Individual Typological Angle (ITA) increased indicating a skin lightening effect (Fig 3). The cream containing Asteriscus graveolens extract showed a time- dependent increase in skin hydration. Data shown is from the mouth corner, evaluated by corneometer (Fig 4). Significant improvement of skin firmness (cutometer testing), as well as favourable self-evaluation by the panellists using Asteriscus graveolens extract active cream were also shown. The cream containing Asteriscus graveolens extract also had an effect on wrinkles, UV, and visible spots and overall lighter, smoother and radiant appearance (Visia evaluation, Fig 5).
The colourless carotenoids phytoene and phytofluene Phytoene and phytofluene are multifunctional active compounds, able to absorb light in the UVB and UVA ranges respectively and to quench hydroxyl radicals - the most destructive free radicals forming on our hair and skin in the presence of sunlight. Phytoene and phytofluene extracts are also able to repair skin imperfections through additional benefits including anti-inflammatory capabilities, protection of DNA and other biomolecules from damage, lightening of the skin tone through direct melanin synthesis inhibition, and prevention of collagen degradation via inhibition of collagenase expression. These colourless carotenoids have been used extensively in skin care, for beauty and wellbeing, to provide skin and hair with invisible protection and support, for younger, beautiful, even and vibrant skin and hair tone from the inside and out. The colourless carotenoids-rich products come in several forms: For topical use - IBR-TCLC®
colourless
carotenoids from tomato, IBR-CLC® colourless carotenoids from algae, and IBR- AAC®
anti-ageing carotenoids from algae
with pro-retinol. For oral, beauty from within applications,
PERSONAL CARE ASIA PACIFIC Test method Human medium-brown hair tresses were
References 1 “A Guide to Medicinal Plants in North Africa”,
November 2017 D0 D28
Figure 5: Visible effects of 1% IBR-Pristinizer cream following 28-day treatment. IBR provides PhytoflORAL® colourless
carotenoids-rich tomato powder Skin care benefits
Dietary supplementation studies with the phytoene and phytofluene rich tomato powder, PhytoflORAL, provided evidence that dietary intake of phytoene and phytofluene in the form of PhytoflORAL results in the accumulation of phytoene and phytofluene in the skin, delivering skin benefiting activities: l Protection against oxidative and photo damage
l Skin lightening and even skin complexion
l Overall anti-ageing, protection and wellbeing
Phytoene and phytofluene rich tomato powder provides a natural and unique product that helps protect the skin from within to maintain a beautiful, healthy, radiant and younger appearance. Topical use of extracts rich in phytoene and phytofluene showed similar protecting, correcting and repairing effects to the dietary ones. These were demonstrated and published in numerous publications, a selection of which are listed in references 17-26.
Hair care benefits
Recent studies, evaluating the effect of IBR’s phytoene-and phytofluene-rich extracts (in this case - the phytoene and phytofluene rich tomato extract), demonstrate their ability to reduce sun-induced fading of hair colour and dulling, brightening its appearance.
either untreated or treated with 1%, 2.5% and 5% colourless carotenoids from tomato followed by exposure to sunlight. Hair colour changes were determined colourimetrically by measuring L* values. Lighter, duller hair tone has higher L* values, and the change over time is calculated as L*t45
-L*t0 (ΔL).
The hair tresses were exposed to average summer sunlight (Israel) ranging between 500 to 1000 Watt/m2
for an
accumulated period of 45 hours. After every 1-hour exposure period, the hair tresses were washed and treated to simulate an average sun exposure time of an hour a day (e.g. for a person working indoors).
Results
ΔL values of the tresses treated with colourless carotenoids from tomato were compared to the ΔL values of tresses exposed to sunlight without colourless carotenoids from tomato treatment and un-exposed, un-treated tresses. Results indicate a significant, protective effect (Fig 6). The hair tresses were photographed, presenting the colour difference, clearly visible to the naked eye.
Conclusion
IBR understands that urban pollution and exposure to sunlight can have detrimental effects on our skin’s health. They have developed a multi targeted approach which protects, assists in detoxification and reduces the overall effects of these factors on the skin and hair. IBR offers clinically tested botanical solutions to meet the address the threats of these urban stressors.
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