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Pulse


US SPORTS BETTING JOE ASHER INTERVIEW


money to buy a retail asset in Las Vegas, they clearly believe very strongly in the future of Las Vegas.”


In 2021 alone, Bally’s Corporation has acquired Monkey Knife Fight (“the fastest growing daily fantasy sports site in North America”), SportCaller (“a leading global B2B free-to-play game provider”), MontBleu Resort Casino & Spa, and Tropicana Las Vegas Hotel and Casino, as well as a multi-billion merger with Gamesys Group.


With Bally’s seemingly eating up businesses regardless of the cost, Joe didn’t try to explain the strategy and rationale: “I don’t know. I read the news as you do so we will see how it all plays out and what they wind up doing. Despite William Hill operating a few sportsbooks in Bally’s casinos, I don’t know the people at the company particularly well.”


Asked in an abstract sense how one could even begin to successfully integrate so many disparate companies with overlaps between different systems and people, Joe opined: “Integrations are always the work that comes out of any M&A activity. If you do it right there is great reward, but it’s not without challenge. You can’t overestimate the amount of work involved.”


Looping back to William Hill, Joe expects a big effort from Caesars to integrate sports betting with the online gaming business and the World Series of Poker the company currently operates.


“We were operating their sportsbooks, but not their online gaming. Now, they have the ability to integrate those product offerings with a common wallet and the Caesars Rewards


“I have been working since I was six years old so it’s nice to have a pause. I’m not sure what I’d do if I were to retire. I want my children to see their dad working because it’s important to


develop a work ethic. Truthfully, I don’t know what’s next. It will be nice to have some time off over the summer with the kids in Del Mar and try and pick some winners at the racetrack now that fans are allowed back in.”


database which will be a big focus for the business going forward.


“Tey are going to introduce hundreds of thousands, if not millions, of customers into the broader Caesars ecosystem. Tose sports bettors may then want to visit Caesars Palace or go to the regional casinos they own, and they’ll have those customers for the next 30 or 40 years.”


THE FUTURE


Having discussed at length William Hill’s acquisition, the parting of ways and the wider US gambling scene, Joe signs off by discussing his personal future.


“I have been working since I was six years old so it’s nice to have a pause. I’m not sure what I’d do if I were to retire. I want my children to see their dad working because it’s important to develop a work ethic. Truthfully, I don’t know what’s next. It will be nice to have some time off over the summer with the kids in Del Mar and try and pick some winners at the racetrack now that fans are allowed back in.


“Seeing folks at the opening day of Del Mar every summer is how some racing fans mark the passage of time – you’re happy to have lived another year to see another opening day; I literally walk around and hug my friends and we celebrate being there another year and it will be even better this year since no fans were permitted due to COVID last year.”


Tongue in cheek, this reporter informs Joe of four potential destinations mentally mapped out for the industry veteran, naming three: join a business, buy a business or sit back as a consultant. Not one to miss out on detail, Joe asks for the fourth – “retirement”. Te disappointment in the subsequent ‘oh’ reverberated across the Atlantic.


“I’ll consider my options. I could go and work for a company, buy a business, sit on a few Boards, do some consulting – I just don’t know. I’ll see what the opportunities are and what makes the most sense. I still enjoy talking and thinking about the gambling business – it energises me. I will undoubtedly continue my involvement and try to do something productive.”


NEWSWIRE / INTERACTIVE / MARKET DATA P97


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