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Look at our agreement with Finnplay Technologies as an example. Tey fit into our ‘target partner’ category because we are aiming for a partnership, not just another attached product to be put on their platform. We look for partners that are willing to push and promote our products by dedicating a separate games category to them. Being thrown into the pool of traditional live dealer games does not work for us because our target demographic is different. We want partners focused on targeting specific player segments that we can engage and then retain.


We know the traditional sports bettor is not a roulette player and vice versa. As such, we have a very solid value proposition for partners to bridge this gap with low CPAs. On the other hand, we also demand some buy-in concerning the positioning of BetGames titles as we’re in it for the long haul and want to ensure we can deliver the best we possibly can when it comes to entertaining our operator partners’ customers.


Ultimately, we need buy in-for a partnership, rather than just signing a contract, integrating our API and that's it. Our vision is to provide for many years to come, with a product that will always provide a ‘win-win’ for the operator / regulator relationship.


BetGames has revamped successful staple titles such as Wheel of Fortune and War of Bets whilst also launching new titles including 6+ Poker and Rock Paper Scissors. What is the ideal portfolio balance between remodelled older games and new concepts?


Te ideal mix needs to be somewhat of a case of trial and error because it is so market specific. For example, the African player does not resonate too much with card games compared


to a totally different picture in Eastern Europe. Tere is no one-size-fits-all approach. We try to categorise our line-up in specific categories and are now experimenting with further upgrading and refurbishing our existing games such as Wheel of Fortune, which is basically a completely new show-type game.


As well as refurbishing further games in the coming weeks, we are looking to produce several games for specific product verticals targeted towards dedicated player segments. Tis is the right approach because you cannot expect every game or game type works the same. Tis is something we're currently working on, and we have already made an impact with the recent launch of Rock Paper Scissors and Wheel of Fortune.


As part of our strategy, we are signing contracts for specific games rather than just offering everything. Tere are big brands asking us for specific titles which helps us to get the aforementioned buy-in for them to promote. Currently, BetGames has 12 games, plus branded solutions for specific brands. We approach our target partners with two to four games, get their buy-in, promote and position the titles and grow the partnership from there.


Is BetGames looking to significantly expand upon its current product range?


We are working on a new product line that will completely disrupt the live dealer industry. Launched by the end of the year or early 2022, this new product line will be the door opener for us into mature markets and give us a significant competitive advantage. It is something the market hasn't seen in the live vertical and will be our hero product line going forwards. Stay tuned for plenty more news to come!


As part of our strategy, we are signing contracts for specific


games rather than just offering everything. There are big brands asking us for specific titles which helps us to get the


aforementioned buy-in for them to promote. Currently,


BetGames has 12 games, plus branded solutions for specific


brands. We approach our target partners with two to four games, get their buy-in,


promote and position the titles and grow the partnership from there.


NEWSWIRE / INTERACTIVE / MARKET DATA P159


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