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Pulse


US SPORTS BETTING STRIVE GAMING


The technology has been built upon a transactional core


player account management system that has powered tier ones in Europe in some of the strictest regulatory


environments. We’ve looked at the market’s challenges and sought to bring a technology that solves these problems. We are a business that is


ready to scale. There is a team in place and a blank canvas. We are open for business.


data and engage with their customers and offer a really intuitive experience.


Strive’s approach is centred around bringing operators closer to their customers and offering a future-proof solution. We've looked at all the requirements in every single state that is regulated in the US and built our compliance tools and workflows and modular architecture to be able to meet the strictest technology regimes and regulatory climates. Strive brings a solution that is future-proofed to address anything we foresee in the North American market.


What is the Strive INFINITY Engine?


Tis is a great piece of innovation that's coming to the market. Previously, player account management systems have managed their customers or been reliant on transactional information. Te INFINITY Engine is a real game changer. It is built within our PAM and gives the operator control and the power to influence their customers.


Te engine enables us to adhere to state-by-state regulations and offer a unique gaming experience across all channels and be able to integrate and communicate across all products that are integrated in real time. Tis gives us the ability to have contextual automation triggered by data points that the PAM ingests. We then set a rule and it allows automated workflows across third-party solutions.


Are the company's development teams already in place? From a technical perspective, are you anticipating post-launch hiccups or to hit the ground running? Has the solution been robustly tested?


P104 WIRE / PULSE / INSIGHT / REPORTS


Absolutely. Te technology of Strive has been considered and built out for the last two years. Te technology has been built upon a transactional core player account management system that has powered tier ones in Europe in some of the strictest regulatory environments.


We’ve looked at the market’s challenges and sought to bring a technology that solves these problems. We are a business that is ready to scale. Tere is a team in place and a blank canvas. We are open for business.


Tere is an existing sizeable development team in Europe, and we are setting up offices in the US and Canada that will have both development and operational staff within it. Tis enables us to provide a 24/7 service to our customers.


Will you be looking to expand Strive Gaming's leadership team? Will Strive be looking for further investment?


Te leadership team is made up of industry professionals. We have a top-class Chief Technical Officer who we will be announcing very shortly who is highly regarded as one of the leading CTOs in the account management business and has a lot of experience in the U.S. market. We have a strong product team that is commercially driven by Max Meltzer as CEO and me as President and Chief Commercial Officer.


Te foundation of this business is going to be rooted firmly in the US and we are scaling up to have customer facing leadership members. We're going to be hiring a Chief Operations Officer to manage our operations and client success team so the culture within the business is firmly going to be in line with markets we're going to be serving. On the investment side, we have


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