Pulse
US SPORTS BETTING STRIVE GAMING
The INFINITY Engine offers operational efficiencies and means that operators can communicate with their customers in real time. We can set dynamic behaviour based upon real time player behaviour. The more sophisticated the products we integrate into, the better and more intuitive the user experience. This is a new tool and innovation that Strive is bringing to the market and it is something not seen in the in the player account management space before.
completed an eight-figure series A round. What does this mean for operators?
It means operators can automate their work. Te INFINITY Engine offers operational efficiencies and means that operators can communicate with their customers in real- time. We can set dynamic behaviour based upon real-time player behaviour. Te more sophisticated the products we integrate into, the better and more intuitive the user experience. Tis is a new tool and innovation that Strive is bringing to the market and it is something not seen in the in the player account management space before.
What is the company's roadmap for the rest of the year? Do you have any operators signed up to go live?
Te immediate focus is building out our US presence by taking offices. With regards to deliverables, we are looking to announce our first customer very soon and they will go live later this year. Tis will be an exciting opportunity for us to really showcase the Strive technology and we are looking forward to talking about that at a later date.
Longer term, what are Strive’s ambitions?
Strive’s approach is centred around being a specialist – a specialist provider to solve specialist challenges in the market. We understand the problems we need to solve, and the challenges operators face. Strive is going to be a leading player because we bring to market a leading functionality set. We can stand by our value drivers - we will create more revenue for operators, drive higher lifetime values and
ultimately create operational efficiency for their teams utilising our platform. Te timing is perfect in the market right now and Strive is perfectly suited to be a great fit for the industry.
Finally, you have both left prominent roles at Kambi to launch Strive. What are your overriding feelings ahead of launch?
Max Meltzer and I have conducted some of the largest B2B deals in the US. I have spearheaded commercial partnerships with the likes of Penn National, Churchill Downs and Mohegan Sun, as well as Seneca Nation in New York and Four Winds in Michigan. Max has worked with DraftKings which went on to be the foundation of so much that has and will happen in the US. Alongside these agreements, we have supported the commercial strategies of our existing partners across multistate rollouts, including with Rush Street Interactive and Churchill Downs.
As a result of this experience, both of us have had so many opportunities presented to us and we had to make a very deep assessment of where to go next. Strive stood out because of the competition in the PAM space and our understanding of the needs of US operators. How can you not be hugely confident when you know the depth of the product that you're bringing to market in that competitive space? It is with the utmost confidence and excitement that we go into the next stage.
With regards to Kambi, we are sportsbook agnostic. It is not the end of the road for our relationship with the company. We expect to be working with them as an integrated sportsbook content alongside other sportsbook and casino content providers.
NEWSWIRE / INTERACTIVE / MARKET DATA P105
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