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Pulse


TRANSFORMATIONAL GROWTH BETGAMES


BetGames: Project Growth


BetGames has made no secret in recent months of the company’s ambitious plans, announcing a major recruitment drive, the opening of a Malta office and a series of strategic partnerships in new markets.


Dr. Andreas Köberl, CEO, BetGamesTV


The basic aspiration is growth. When you look at the live vertical and the numbers being posted by the likes of Evolution, it is incredible how the market is developing, and we want to be part of this growth journey. To do so, the company needs to transform itself and that does not come by simply hiring a few more account managers.


P156 WIRE / PULSE / INSIGHT / REPORTS


Dr. Andreas Köberl, installed as CEO at BetGamesTV eight months ago to oversee the growth project, details the rationale behind the aggressive strategy and the nuances involved to make it work.


What attracted you to BetGames?


Following a fantastic four years at Playtech where I was able to ramp up a sportsbook from scratch in hugely competitive markets such as Germany and Austria, the major shareholder of BetGames called me and offered the job as CEO. I was not looking to change jobs at the time but when the call came in, I jumped on a plane and went over to Vilnius for two days to meet the key stakeholders and fell in love with the company.


What attracted me most was the chance to have something in between the start-up and large corporate worlds – when I came into BetGames the company was already well-established with 200 employees based in Lithuania and a strong culture. Te objective is simple: to transform the


company for a new level of growth that will see it double, triple and quadruple in size.


What is your remit? Where do you want to take the business?


Te basic aspiration is growth. When you look at the live vertical and the numbers being posted by the likes of Evolution, it is incredible how the market is developing, and we want to be part of this growth journey. To do so, the company needs to transform itself and that does not come by simply hiring a few more account managers.


When I talk about transformation, I really mean transformation across every area of the company. From the product line-up and commercial department to our international expansion in terms of opening new offices, this is something we see as a holistic transformation tied to the big goal of top-line growth.


Is Evolution the benchmark?


Evolution is comprised of thousands of people and, whilst we share a similar part of the vertical, what they do is significantly different from BetGames. Tis is particularly apparent when it comes to customer segmentation. Differentiation is key here, and this is what we’re most proud of – we offer fixed odds


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