search.noResults

search.searching

saml.title
dataCollection.invalidEmail
note.createNoteMessage

search.noResults

search.searching

orderForm.title

orderForm.productCode
orderForm.description
orderForm.quantity
orderForm.itemPrice
orderForm.price
orderForm.totalPrice
orderForm.deliveryDetails.billingAddress
orderForm.deliveryDetails.deliveryAddress
orderForm.noItems
Pulse


SUMMER OF SPORT CHAMPION SPORTS


Champion Sports: Majority of Euros bets will be in-play


With an ever-increasing number of territories regulating online sports betting and with advances in technology since the last major tournament, sports betting has never been more convenient and accessible to players.


Europe’s elite are scheduled to play 51 matches across 31 days, featuring 24 teams in 11 host cities, with the pandemic delayed Euros set to become one of the biggest gambling events in sports betting history.


Live betting is set to be the dominant betting format at this year’s tournament according to Simon Noble, Sportsbook Product Director at Champion Sports. Accordingly, Simon explains why operators are targeting the fastest, most efficient and ‘frictionless’ in-play betting experience for their customers.


How significant will live betting be during the Euros?


With all group matches including the knock- out stages broadcast live on television throughout Europe, Asia and the World, we confidently expect in-play betting to be the dominant betting format and key revenue driver for the entire remote betting industry.


As an example, we are anticipating upwards of 85 per cent of all money staked to be wagered on in-play markets, rising to over 90 per cent of our Asian clients where live betting has always pre-dominated.


Why are we seeing such a shift towards live betting?


Live betting is hard to beat for sheer excitement as it provides an engaging, immersive experience that makes watching any sport more fun and rewarding. At its most basic level, it appeals to a player’s need for immediacy and instant results.


It gives them the opportunity to exercise their judgement as the game unfolds on markets where they often don’t have to wait until a match is finished to collect their winnings and bet again. From the studies we have conducted, one of the main advantages of live betting that players frequently cited was the feeling that they have a better chance of winning as they have more information to work with.


As the action unfolds on screen, players try to sense any shifts in momentum or how the game will ultimately play out, to allow them to make more informed decisions. Tis in turn makes players feel more confident that they are able to potentially predict the outcome of a particular market and win their bet.


Many leading sportsbook providers offer a huge


Unlike pre-match markets, which are almost pedestrian by comparison, in-play markets can be extremely volatile with expected large swings driven by anything from a goal being scored or a red card being awarded to something as seemingly innocuous as the amount of injury time added.


P110 WIRE / PULSE / INSIGHT / REPORTS


range of often time-sensitive markets. Te aim of any sportsbook is to give players additional reasons to bet and more chances to win throughout the game so that even the dullest stalemate can become an exciting and engaging proposition for players and a rewarding experience for the operator.


What key challenges will they face when it comes to live betting?


Unlike pre-match markets, which are almost pedestrian by comparison, in-play markets can be extremely volatile with expected large swings driven by anything from a goal being scored or a red card being awarded to something as seemingly innocuous as the amount of injury time added to the end of the game.


Although feed latency is less of an issue compared to trading a lower domestic league live from the other side of the world, the challenge will be to ensure that market suspensions and enforced bet delays are kept to the absolute minimum.


It is all about the scalability and flexibility of the platform, the speed and accuracy of the data, and the ease of actually placing a bet for the player. In sports betting, time matters and seconds count as the action happens on the field of play. Te game doesn’t wait for a player to hit deal or spin to determine the outcome.


How can these challenges be overcome?


Te speed, accuracy and reliability of the data used to drive the models and algorithms used for


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84  |  Page 85  |  Page 86  |  Page 87  |  Page 88  |  Page 89  |  Page 90  |  Page 91  |  Page 92  |  Page 93  |  Page 94  |  Page 95  |  Page 96  |  Page 97  |  Page 98  |  Page 99  |  Page 100  |  Page 101  |  Page 102  |  Page 103  |  Page 104  |  Page 105  |  Page 106  |  Page 107  |  Page 108  |  Page 109  |  Page 110  |  Page 111  |  Page 112  |  Page 113  |  Page 114  |  Page 115  |  Page 116  |  Page 117  |  Page 118  |  Page 119  |  Page 120  |  Page 121  |  Page 122  |  Page 123  |  Page 124  |  Page 125  |  Page 126  |  Page 127  |  Page 128  |  Page 129  |  Page 130  |  Page 131  |  Page 132  |  Page 133  |  Page 134  |  Page 135  |  Page 136  |  Page 137  |  Page 138  |  Page 139  |  Page 140  |  Page 141  |  Page 142  |  Page 143  |  Page 144  |  Page 145  |  Page 146  |  Page 147  |  Page 148  |  Page 149  |  Page 150  |  Page 151  |  Page 152  |  Page 153  |  Page 154  |  Page 155  |  Page 156  |  Page 157  |  Page 158  |  Page 159  |  Page 160  |  Page 161  |  Page 162  |  Page 163  |  Page 164  |  Page 165  |  Page 166  |  Page 167  |  Page 168  |  Page 169  |  Page 170  |  Page 171  |  Page 172  |  Page 173  |  Page 174  |  Page 175  |  Page 176  |  Page 177  |  Page 178  |  Page 179  |  Page 180