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An increasing number of sportsbetting companies are already making their presence felt in the market. In March online sportsbook and casino brand LVbet, announced that Douglas Costa, the Brazilian international midfielder, would be its brand ambassador for Brazil.


allow casinos in integrated resorts. However Irajá successfully blocked the move arguing that his bill covered the benefits of integrated casinos in the wider context of tourism policy whereas Bill 2648/2019 established the benefits of regulating the entire gaming sector.


In May, the merger of two bills expected as a means to accelerate a possible legislation of casinos was blocked and will be debated separately. Back in September, a senate advisory committee approved a request by Senator Roberto Rocha, who, had requested the joint processing of his gambling bill (Bill 2648/2019) so that it would be merged with a bill put forward by Senator Irajá (Bill 4495/2020). According to Senator Rocha, the texts of both bills were similar as they aimed to


GROWING PRESENCE OF GAMING IN MEDIA


New rules will amount to a huge windfall for Brazilian football clubs many of which face financial ruin. Football themed lotteries have been used to help bail out badly managed clubs for years. All the same the Series A league is around US$825 million in debt. According to Law No. 13,756, Brazilian football clubs which sign their rights to use their brand will be entitled to 3 per cent of the volume collected via


sports betting with 2 per cent bets made in physical locations and 1 per cent online.


An increasing number of sportsbetting companies are already making their presence felt in the market. In March online sportsbook and casino brand LVbet, announced that Douglas Costa, the Brazilian international midfielder, would be its brand ambassador for Brazil. Ronaldinho is Betcris’s brand ambassador in Brazil having signed on for the brand last October.


Even though it is still yet to be regulated sports betting companies now sponsor around 60 per cent of clubs in the top two football divisions. Sports betting companies continue to sign agreements with top players and clubs. In


WIRE / PULSE / INSIGHT / REPORTS P79


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