Pulse SPORTS BETTING


SUMMER OF SPORT - ESPORTS - US SPORTS - EMERGING MARKETS


Beyond the states that have already passed but not yet implemented their legislation (Arizona, Maryland, New York, Wyoming), FanDuel's Director of Government Affairs, Andrew Winchell, believes there is a good possibility some or all of Connecticut, Louisiana, Massachusetts, North Carolina and Ohio will pass sports betting legislation before the end of the year. Speaking ahead of SBC Digital North America, Andrew says it is 'realistic' that online sports betting will be available to 65 per cent of the US population by 2025.


sponsorship agreement with Meadowlark Media. As part of the deal, the two companies will distribute Te Dan Le Batard Show with Stugotz and the Le Batard & Friends Network across a range of audio, TV, digital and social channels. Mike Hermalyn, DraftKings' SVP Business Development, explains how the partnership positions the operator to become a bigger sports entertainment destination ("John Skipper is obviously a legend and we couldn’t be more bullish on Dan Le Batard").


Rounding out our stateside coverage is a timely interview with Damian Xuereb, President and CCO of new iGaming platform business Strive Gaming. Last month, Max Meltzer and Damian Xuereb announced they were leaving Kambi Group (where they were Chief Commercial Officer and Vice President of Sales respectively), to form a sportsbook agnostic platform designed specifically for North American operators. Prior to the company's launch on May 18, G3 exclusively sat down with Damian to find out more.


SUMMER OF SPORT


Te return of international major sporting tournaments – Euro 2020, the Copa América, the Summer Olympics, Wimbledon – will be a major boost for sportsbook operators looking to harness heightened levels of fan excitement in order to enhance engagement and create revenue through a broad sports calendar, especially after a three-year hiatus from the last major international football tournament.


BtoBet's Founder, Alessandro Fried, believes these are critical tournaments for bookmakers after a very difficult year to attract, engage and retain customers’ long term. Continuing the acquisition theme, Victor Pronk, Commercial Director at Incentive Games, says operators need to follow up with their acquisition efforts to make sure they retain any new players they onboard off the back of a major sporting event. Without a plan in place to keep new players engaged, they will likely be lost.


NEWSWIRE / INTERACTIVE / MARKET DATA P89


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