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NSoft’s Sportsbook Betting App


Can you tell us more about NSoft’s Sportsbook Betting App?


NSoft Sportsbook offers a complete solution for mobile betting on both iOS and Android platforms. It is native, fast and easy to use. NSoft customers have seen a constant growth in mobile platforms of nearly 100 per cent per year. The app includes an advanced Sportsbook with a user-friendly UI, a customised AI that offers cashout and many bonus options filters. Alongside the Sportsbook, there is also a virtual gaming portfolio, casino and live casino games included into the app’s offer.


Able to support any payment method options upon client request, the app is upgraded with an advanced push notifications system, which allows users to trigger any event change alarm on their favourite club, online or retail ticket.


Push notifications are a powerful way of bringing users back into the app and increasing engagement. All of these above are modular, which means that our customers select which products are activated on their app.


What dev changes have been made to the app?


In recent months, we have spent most of our time researching the needs of users. The main challenge was to design elements for one-hand usage. Today, over 90 per cent of sold smartphones are larger than five inches


from more than 160 lotteries from 30 countries.


We invested heavily into digital in 2020, and this has continued into 2021. Our solution and games for the land-based business are already best in class and very close to perfection so we could afford to shift workforce and funds to further development and improvement of online. Since the conception of our Seven betting platform five years ago, we have had a scalable and modular approach in mind.


Te influx of new and more demanding clients, as well as a giant shift from mostly land-based to online, required a betting platform that would make orchestrating retail business less tedious, but also accommodate all the needs pure web-based clients might have.


ONLINE SPORTSBOOK SOLUTION


NSoft is one of the few Sportsbook solution providers in the market which is able to


We offer a comprehensive Sportsbook software solution able to accommodate the needs of both small operators and large scale omnichannel


WIRE / PULSE / INSIGHT / REPORTS P149


(which is by 1.5 inches bigger than the optimum for one hand interaction), and almost half of mobile users are interacting with the phones with one hand.


We also wanted to give the user the opportunity to customise their own layout. Instead of the three-click rule, users can reach any page in just two clicks. A well- designed menu allows users to quickly open and close the most important links, such as betslip, last tickets promo content, without redirecting to a new page and by using only one hand.


What are NSoft’s expectations for the mobile app?


Over the last two years, our customers have realised that web and mobile platforms are crucial for today’s market existence. NSoft recognises this and has started to invest more in the mobile app than ever before.


Our goal is to increase the yearly growth of new users for our existing customers by 150 per cent. We are going to create an environment where the betting operators will be entitled to use our mobile app no matter the platform, system or the games they are offering.


The expectation is that mobile apps will generate more than 40 per cent of total revenue for our customers, and NSoft will continue to work on modern design and great UX mobile app driven by data, analytics, research, intuition and insight from our extensive know-how and uniquely competent team to achieve this.


integrate and adapt to any third-party online platform. During 2020, we decided to heavily invest in the digital aspect of our Sportsbook solution by adding multiple different futures to improve overall punter’s experience, backend AI models and a completely new UI.


Our Sportsbook software can be integrated as an iframe solution with customised frontend design done by NSoft or as an API-based solution ideal for UI savvy companies looking to build their own unique frontend.


We have one of the feature-richest platform solutions on the market. It is an adaptable and modular ecosystem highly recommended by our partners and the newest upgrades and additional features have been warmly welcomed by the operators.


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