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Pulse


SUMMER OF SPORT SG DIGITAL


SG Digital:


marquee period for sports betting


Casting an expert eye over this summer’s sporting bonanza, Keith O’Loughlin, Senior VP Sportsbook and Platforms at SG Digital, explains why the sports betting industry’s evolution since the last Olympics in 2016 should see betting activity on the Games sizeably increase.


Keith also outlines why ‘there’s every chance’ the £1.5bn wagered on the 2018 World Cup in the UK will be eclipsed during the Euros and in-play tennis betting will continue to be one of the most popular forms of sports betting in the world.


With the 2020 Summer Olympics and European Championships on the horizon, how is SG Digital preparing its technology stack for the summer of sport ahead?


As with every major fixture in the sporting calendar, we do as much preparation as possible to ensure our technology stack is ready to stand up for the biggest test. Tat means constantly carrying checks on every aspect of our platform. We’re proud of the heritage that OpenSports holds in delivering very limited downtime during the world’s biggest sporting events and it’s something that we never take for granted.


With the Euros, Summer Olympics and Wimbledon all taking place this summer, it’s


P120 WIRE / PULSE / INSIGHT / REPORTS


Keith O’Loughlin, Senior VP Sportsbook and Platforms, SG Digital


one of the most important periods in sports betting history, particularly following a challenging trading period for all sportsbooks.


We cannot afford to take our eye off the ball, which is why we’ve been working hard behind the scenes to bring an enhanced platform offering for our partners. With more markets than ever before backed by our robust technology, our operator partners have everything at their disposal to meet the ever- growing demands of bettors this summer.


Scientific Games’ OpenSports technology delivered over 50 million bets with 100 per cent uptime during the UK’s Grand National horse racing festival. With Euro 2020 marking


We cannot afford to take our eye off the ball, which is why we’ve been working hard behind the scenes to bring an enhanced platform offering for our partners. With more markets than ever before backed by our robust technology, our operator partners have everything at their disposal to meet the ever-growing demands of bettors this summer.


the first major international football tournament in three years, what bet volumes are you expecting across long-term UK customers such as Sky Betting and Gaming, Paddy Power, Betfair, Ladbrokes, Coral and William Hill?


Tere’s no question that we’ll see huge volumes of betting this summer for the Euros. As evident from the record figures reported across both Cheltenham Festival and the Grand National,


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