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Customising the betting markets offer helps to engage players, as they usually search for the things they already know, that is to say, preferred markets. They don’t usually search for new markets and, if they see too many markets they don’t know, they may get confused and delay their bets or leave the website.


Customising the betting markets offer helps to engage players, as they usually search for the things they already know, that is to say, preferred markets. Tey don’t usually search for new markets and, if they see too many markets they don’t know, they may get confused and delay their bets or leave the website. Tat is why they need to find the markets they are looking for as soon as they watch the screen. Some internet decisions are a matter of very few seconds, so it is very important to customise.


GoldenRace recently attained online certification in South Africa. How successful has the market proved compared to its neighbours such as Nigeria and Kenya?


Nigeria and Kenya are quite big betting markets in Africa. Tere we are, by far, market leaders in virtual sports, with eight out of 10 virtual bets placed through our solutions. And we are certain


that this successful experience can be replicated in South Africa. Some experts say South Africa is the largest gambling market in the whole continent, so we are very excited to keep growing there. GoldenRace’s future in the country is promising.


What’s next for GoldenRace?


We want to keep growing in Europe, Latin America, and Africa, and continue to be market leaders. As a new entry, we are following all the necessary processes to enter the U.S. and Canada.


We will be launching a new version of our software for terminals soon, and also updating our virtual football. We are also preparing a new virtual sport with a focus on the US market and its players, and there are more things to come. Stay tuned.


NEWSWIRE / INTERACTIVE / MARKET DATA P115


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