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to exceed the other prominent products. I personally feel it will never reach the levels of football revenues, but I would expect the handle for esports to reach six per cent within three years.


How does an efficient and successful AI personalise the esports betting experience?


We see the use of AI in personalisation of esports in a similar way as for other sports and other gaming products on our platform. Using our advanced CRM platform, we can assess in real-time our customers’ preferences for layout style, their preferred esports game and also prioritise their preferred betting markets – and present these all in an extremely personalised manner.


What role does AI and machine learning play in the protection of esports players from gambling harm?


We have a dedicated technology team at Digitain who are charged with developing new AI/Machine solutions across our business.


A recent innovation is our AI driven customer insight application that can, using a number of specific parameters, assess and identify potential problem gambling in real time and can immediately send an alert to our partner operators for them to analyse and take proactive steps to deal with the customer activity.


Tis application is obviously for use across all verticals and for all sportsbook events, but does apply to esports betting activity too. Te next steps for the AI-driven application are for it to automatically take real-time steps to mitigate the potential problem gambling – not just to alert the operator, but to automatically take more interactive steps - agreed between the operator and Digitain and platform provider.


NEWSWIRE / INTERACTIVE / MARKET DATA P145


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