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integration roadmaps and fixed, one size only offerings, BETBY’s flexibility and willingness to adapt has allowed it to go from strength to strength.


Te Betby.Games collection features unique AI- led esports products that utilise BETBY’s machine learning and AI algorithms to provide tournaments centred around popular sports, such as football, cricket and basketball. Generating outcomes for tournaments with innovative AI software is a real game changer, as it ensures that the products are available across all markets, all the time.


Te charm of the Betby.Games collection is that it offers more than your typical virtual game; there is no controllable or predefined RNG in the game mechanics, so there is no need for human interaction of any kind for the tournaments to remain operational. Tis is what will ensure the collection’s longevity, making it an invaluable addition to the platform.


Te decision to launch completely new projects in the face of a worldwide pandemic is a testament to our open approach to problem solving and our willingness to go above and beyond to offer a first-rate service to our


The pandemic gave suppliers and indeed operators the chance to review their


offerings in a very rare pause for the industry. What is clear is that the sports betting industry responded with resilience and a can-do


attitude, which was inspiring to behold. From new products,


exciting collaborations or even a reshuffle of business priorities, we’ve seen so many examples of positive


outcomes from different parties.


clients. We have been able to gather valuable data on user behaviour and betting patterns having interacted with millions of fervent sport fans across the globe over the past year, which will aid the launch of future projects.


TAKING A BREATH


Te pandemic gave suppliers and indeed operators the chance to review their offerings in a very rare pause for the industry. What is clear is that the sports betting industry responded with resilience and a can-do attitude, which was inspiring to behold. From new products, exciting collaborations or even a reshuffle of business priorities, we’ve seen so many examples of positive outcomes from different parties.


Looking back over the past year, it has been an extremely intense period for BETBY and the sports betting industry, but it has really highlighted the immense talent and inventive nature of our team. We never could have imagined the universal shutdown of live sport due to the spread of a virus, but it provided us with a rare opportunity to make necessary, long-term changes to the platform that will be integral to our continued and exciting progress as a supplier.


Uncertainty is never enjoyable for any company or industry, but as we emerge to a packed sporting calendar, there are more opportunities than ever before.


NEWSWIRE / INTERACTIVE / MARKET DATA P147


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