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Pulse


SPORTS BETTING SUMMER OF SPORT - ESPORTS - US SPORTS - EMERGING MARKETS


Sports Betting: Everybody Wants A Slice


In a series of heavy-hitting features and interviews, G3 explores today’s sports betting dynamic across all industry segments ahead of the much anticipated Summer of Sport


Te first record of sports betting dates back more than 2,000 years to the Ancient Greeks and the founding of the Olympic Games. Spreading to Ancient Rome where Roman punters bet on the gladiator games, sports betting was first legalised. Forced underground by religious leaders, sports betting continued to grow, later becoming extremely popular in the form of horse race betting in England. Te English spread the practice to the rest of the world, notably the U.S., where it quickly became a favourite pastime for many people.


Fast forward to 2021 and the sports betting landscape is ever shifting. Sportsbooks are massively growing in influence in casinos and stadiums as operators transition online. Sensing opportunity, operators and suppliers in saturated markets are turning to new and emerging markets such as Africa, Latin America and the U.S. In a series of heavy- hitting features and interviews, G3 explores today’s sports betting dynamic.


US SPORTS BETTING


It feels like the U.S. market has been the go-to market and number one priority for sports betting stakeholders for time immemorial, yet it has only been three years since PASPA was overturned and the floodgates opened.


Headlining our US coverage is an interview with newly unemployed Joe Asher, ex-CEO of William Hill US, discussing a monumental deal in the history of sports betting. Looking back on a decade that saw William Hill US evolve from


P88 WIRE / PULSE / INSIGHT / REPORTS


Headlining our US coverage is an interview with newly unemployed Joe Asher, ex-CEO of William Hill US, discussing a monumental deal in the history of sports betting. Looking back on a decade that saw William Hill US evolve from its Nevada base of operations to become one of the major players in American sports betting, Joe offers his assessment on whether the 87- year-old brand will survive its latest takeover.


its Nevada base of operations to become one of the major players in American sports betting, Joe offers his assessment on whether the 87- year-old brand will survive its latest takeover.


Beyond the states that have already passed but not yet implemented their legislation (Arizona, Maryland, New York, Wyoming), FanDuel's Director of Government Affairs, Andrew Winchell, believes there is a good possibility some or all of Connecticut, Louisiana, Massachusetts, North Carolina and Ohio will pass sports betting legislation before the end of the year. Speaking ahead of SBC Digital North America, Andrew says it is 'realistic' that online sports betting will be available to 65 per cent of the US population by 2025.


In April, DraftKings completed an eyebrow raising content distribution, monetisation and


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