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Land-based operators can’t act passively on their database or risk missing the train. It is with this in mind that they must


make their products, including the sportsbook, accessible though an omnichannel approach based on the


multiple jurisdictions we can clearly state that it is those brands who have invested in being at the forefront of the product and delivering their players with a qualitative betting experience that have gained the greatest foothold in their respective markets. And there is no reason why this will not apply in a US context.


Currently, the US market is characterised essentially by two distinct factors. Te rush amongst operators to acquire a predominant market share and the big appetite from consumers for sports betting content.


And, keeping in mind that players worldwide do tend to be loyal to a few sites where they know they will they will be getting a market-leading experience, it is imperative for operators to adapt their approach and personalise to a micro-level the betting experience.


IMPACT ON RETAIL CASINO


Whilst the 2018 PASPA repeal has disrupted the betting scenario, especially for the online channels, it has also had a big impact on land- based casinos. During the pre-PASPA period the debate focused on whether sportsbook would


interconnectivity of all its channels.


cannibalise the land-based casino operators, but this has clearly proven not to be the case. In fact, the initial years have shown that increased property foot traffic from retail sportsbooks has proven to be a major benefit for land-based operators.


Te general consensus is that those land-based casino operators who have also opened the door to sportsbooks are attracting additional players to visit their casinos, and even encourage existing patrons to stay longer by providing a broader betting experience across multiple verticals.


It is a given fact that sportsbook is viewed as creating more opportunities for the clients to engage with the operators. And the ball is now in the retail operators’ feet to invest in online, engage with their patrons to embrace a more convenient digital approach, and enable them to take the betting and gaming experience home with them.


Land-based operators can’t sit passively on their database or they risk missing the train. It is with this in mind that they must make their products, including the sportsbook, accessible though an omnichannel approach based on the interconnectivity of all its channels.


MARKET CONSOLIDATION & ADVANCEMENT


BtoBet has established itself as one of the leading betting suppliers in multiple markets. Having said that our first and main priority is to consolidate our presence in our traditional strongholds – LatAm and Africa – whilst advancing in other markets such as Europe and the US.


Europe and the US necessitate a high degree of technological excellence and constant innovation and we want to provide our partners not only with the right solution, but also the competitive edge they need in the markets in which they operate. In this sense we are all set to roll out specific marketing and sports analysis tools that are meant to place our partners in an optimal position to provide a player-first betting experience, whilst also increasing their market share.


WIRE / PULSE / INSIGHT / REPORTS P43


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