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Pulse


EMERGING MARKETS ASPIRE GLOBAL


the right recipe for new markets


With a sporting summer ushering in a new era in Germany, the Netherlands and beyond, Antoine Bonello, Chief Operating Officer and Managing Director at Aspire Global’s Malta office, examines the opportunities and challenges that lie behind platform provision in newly regulated markets


Antoine Bonello, COO and Managing Director, Aspire Global Malta


In Europe, this summer’s worldwide sporting jamboree serves to whet the appetite of online bettors, concurrently as new regulations are being transitioned in two key markets. In the case of Germany and Netherlands, comprehensive new regulation is finally arriving to wrest control of the market and opportunities arrive in tandem with obstacles that must be overcome.


P134 WIRE / PULSE / INSIGHT / REPORTS


Speed, agility, and many hours of dedicated, painstaking work behind the scenes. Tese are the key ingredients, not only for a summer of sporting success for athletes competing in major events such as the Euros, the Olympics, and the Copa America, but also suppliers looking to make successful entries into newly regulated markets.


As with all successful teams, preparation is all- important for companies that wish to succeed away from home. While speed to market is of importance in order to gain an early advantage over the competition, the pathway towards success in regulated territories is littered with many examples of companies that have gone in feet-first and failed, due to a lack of clear understanding of the landscape in terms of compliance and customer preferences.


In Europe, this summer’s worldwide sporting jamboree serves to whet the appetite of online bettors, concurrently as new regulations are being transitioned in two key markets. In the case of Germany and Netherlands, comprehensive new regulation is finally arriving to wrest control of the market and opportunities arrive in tandem with obstacles that must be overcome.


For customers, regulation brings peace of mind with rubber-stamped approval from the state, a new level of payments and ID security and comprehensive responsible gambling measures; for operators in Germany, channelisation difficulties may arise from a new regime that promises in-play betting on football but not


tennis, with players instead seeking to place such bets through unregulated operators. As of yet, the precise shape of regulation in Germany is not entirely clear.


Still, an indication of Germany’s clear sports betting potential is provided by figures predicting that the online market will be worth as much as €3bn in three years’ time, according to telecommunications advisory group Goldmedia.


At this stage, it is fair to say that the new regulations to be imposed in the Netherlands are more clearly defined, particularly regarding matters of taxation, whereas the tax approach in Germany could also pose a threat to channelisation.


Like its neighbour, the Netherlands appears to offer rich potential for those who can successfully stake a claim in the market early, with projections of a legal online gambling market worth between €800m and €1bn by 2024, according to Dutch regulator the Kansspelautoriteit (KSA).


MEETING NEEDS


For those operators that have been granted a licence to operate in Germany, in order to secure a slice of that pie, it is important they have access to a platform solution that is flexible and configurable to the particular needs of the market.


Utilising a player account management (PAM) Aspire Global:


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