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Pulse


US SPORTS BETTING STRIVE GAMING


Last month, Strive Platform Ltd was launched – an


iGaming platform business specifically created to cater to the modern, multi-state requirements of North American operators. Known as Strive Gaming, the company will be led by Max Meltzer and Damian Xuereb, both joining from Kambi Group where they were Chief Commercial Officer and Vice President of Sales respectively.


Strive Gaming: Post-PASPA Pioneers


Xuereb assumes the role of President and CCO effective immediately and Meltzer assumes responsibilities of CEO in the next few months. Between them, the duo has been responsible for some of the largest B2B commercial partnerships in the US since PASPA was repealed in 2018.


Prior to the platform’s launch, G3 sat down virtually with Damian Xuereb to discuss the new platform business.


number of factors. Te state by state roll out with every state being considered a new country, its speed of regulation and the individual compliance aspects, whether it is reporting or KYC flows.


Damian Xuereb, President and CCO, Strive Gaming


What's your personal background in the gaming industry and US market?


I have spent a lot of time in the US working with the market’s leading operators, understanding their visual strategies and how they need to create a brand. Working with Kambi during that period has given me great insight into the requirements of what technology solution is required and on how businesses and consumers need to interact within the US market.


It is clearly evident that the US market is completely different to any other market around the world, and this comes down to a


P102 WIRE / PULSE / INSIGHT / REPORTS


Tis has presented a number of technology challenges for operators in the US market and a big passion of mine is how technology can solve problems. Tis is how Strive was born. Seeing the challenges in the market that leading operators face, we looked to create a transparent and intuitive way for an operator to manage their customers.


How long has the project been in the pipeline?


I would say going back to post-PASPA there has been a requirement for a technology like Strive. Strive and the development team behind it have been monitoring the space for a long period and they have taken a very considered approach as to how they entered the market. With states regulating in a mad rush pre-NFL and the new wave of icasino, the time for a business like Strive has never been more relevant.


Te market is in a condition that requires


technology that can solve these problems. We have somewhat got over the first phase - a major land grab - and we've started to see operators regret technology decisions and strategy. Tis has resulted in a lot of change in the marketplace. We have started to see some really weird and wonderful state by state requirements, which has presented operators with hard challenges and caused technology suppliers to really look at their setup.


What’s unique about Strive is that we come to the market with a future-proof solution, without technology debt and a modern scalable infrastructure that is purpose-built to solve these requirements in the US space.


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