We know that, in order to enter a new jurisdiction successfully, you need to spend time there
first and learn how to adapt the games to a simple mode that new players can understand. It is unthinkable to go to the
States with a game that has been established for years in
Our partnership with SCCG Management is one of these important steps that we have taken to enter the region; they are representing us across both the Native American and Non-Tribal gaming market. We are following every necessary legal step to certificate our products to enter several states in the US with the help of several partners that we will announce when the process is completed. In addition, in September 2019, our company was granted associate membership to the North American Association of State & Provincial Lotteries (NASPL).
GoldenRace
Martin Wachter, CEO/Founder
US operators will now have access to GoldenRace products, thanks to a new agreement with SCCG Management. What inroads has Golden Race made in the US market?
For the last few years, we have been studying the North American market, building relationships with the most important organisations and gaming platforms, applying for different licences, and developing products that will be very attractive to their players.
P36 WIRE / PULSE / INSIGHT / REPORTS
Of course, GoldenRace’s products are going to revolutionise the world of virtual betting in the US, as they did in several other countries, with top-quality virtual sports using realistic odds, the ultimate motion-capture technology, and the best possible sound and visual FX. We offer a product that nobody else has and we believe it is the most realistic virtual sports platform. In addition, we customise the platform for each market, making sure we are offering what players want, and stay in constant contact with our clients to improve our product according to their needs.
How do you tailor your existing solutions for the US market and for their specific demands? Are you developing new games aimed at US punters?
Yes, we are, but not only for the US. We always analyse and adapt our solutions for any specific market and according to our customer’s needs. We know that, in order to enter a new jurisdiction successfully, you need to spend time there first and learn how to adapt the games to a simple mode that new players can understand. It is unthinkable to go to the States with a game that has been established for years in Europe and
Europe and expect that players will understand it from the beginning. The offer must be tailored-made for the US market.
expect that players will understand it from the beginning. Te offer has to be tailored-made for the US market.
In addition to our current wide variety of virtual sports and number games - such as our 3D virtual football (soccer), HD Real Fighting, and several types of virtual races - we are about to release a series of highly attractive virtual betting products that are particularly geared towards the interest of the North American public.
We already have HD 3x3 Basketball, the most played urban team sport in the country. It is an instant sport and the first one in the virtual sports industry with an in-play betting option and a cash-out function.
Real Fighting is also very attractive for MMA fans. In this game, we have world champions, the most popular markets for this sport and very creative 3D settings, among other features. All our online games are available in the instant mode, which is essential these days since people's attention span becomes shorter every year. Our odds are so realistic that most players directly skip the videos, and go straight to the results. Tey are experienced bettors and, with our virtual games, they have found a very attractive way to keep playing without having to wait for the real events to happen.
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