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Pulse


ESPORTS PANDASCORE


particularly noteworthy because it’s essentially just cars playing football. Tis makes it very easy to watch and understand for traditional sportsbook bettors – providing excellent cross- selling opportunities. Additionally, Rocket League has recently been acquired by game publishing giant Epic Games, who also own the most played game in the world, Fortnite. Tis acquisition is a strong indicator for the game and professional Rocket League’s future growth.


Valorant is another title outside of the ‘Big Tree’ that we’re excited about. It’s owned by Riot Games, who also created League of Legends and it’s very popular in Europe, North America and Latin America. It is a very similar game to its publisher counterpart League of Legends: It’s based on an already proven, successful game format but with its own identity and buzzing community, waiting to be tapped into. Tis game has performed extremely well recently, beating most other esports titles in terms of betting revenue apart from the ‘Big Tree’ after just three months of competitive play.


Games such as Rocket League and Call of Duty


AI is the only one that can really innovate both the background engine and the experience for the fans. It also allows you to create and transform data in less than a second with extremely high accuracy, something which is impossible to do with more traditional models. Products that are perfectly suited to the esports betting vertical, such as micro-markets, are being enabled by AI technology and providing a solid foundation for market growth in the future.


are unique in the fact that they are popular all over the world and not restricted to any one region. But most of the other ‘Long Tail’ games are geo-specific just like sports – where something like cricket is super popular in Australia or the West Indies but completely non-existent in France.


How do you choose which matches or leagues you service? Is there value in offering both mainstream and niche gaming titles? Is there a perfect portfolio mix?


Naturally, our customers would like to have as many betting opportunities as possible, enabling them to have 24 hour market coverage. Te more types of live action an operator has available, the more types of customer they will be able to attract. So, in this sense, the more the merrier!


However, not every match or tournament can P142 WIRE / PULSE / INSIGHT / REPORTS


Tis is why we at PandaScore fundamentally see ourselves as an AI first company with a major use case in esports. AI is the only one that can really innovate both the background engine and the experience for the fans. It also allows you to create and transform data in less than a second with extremely high accuracy, something which is impossible to do with more traditional models. Products that are perfectly suited to the esports betting vertical, such as micro-markets, are being enabled by AI technology and providing a solid foundation for market growth in the future.


How can the quality of low latency data help in creating more accurate pricing for matches, helping to maximise margins?


Tere are various meanings when referring to the quality of data. Tere’s the depth and quantity of data, which is extremely important to the process. Te more data that can be


be covered because of our duty to protect our customers from any integrity risks. Smaller and lesser-known competitions can be difficult to track because less data is available – these are the types of market we tend to stay clear of.


As a company, it is our role to offer everything that is safe and mitigate our customers’ exposure to risk, anything that doesn’t meet our criteria is automatically blacklisted.


One of the biggest drivers of esports market growth has been the innovative tech products supporting various aspects of the ecosystem. What are your thoughts on technology such as AI and how can it be best utilised to serve the industry?


Technologies such as AI, blockchain and other buzzword tech products on the market all have their use cases as key optimisation tools, with the ability to make a wide range of system operations cheaper and more powerful. Tese innovations are mostly beneficial for improving the operator engine, however, they don’t all revolutionise the customer experience for the fans, which for us, is pivotal.


gathered the better, as that helps to create improved predictions, especially when using AI. Te depth of data also plays a key role. More granular points of data help to create context when making decisions like whether a football player has used their left foot or right foot to shoot. Tis sort of micro level of information helps prevent prediction errors, which has an impact on every aspect of the game.


It’s so important in these cases to have the truest data points available at any given point, which is why we pride ourselves on the robustness of our data APIs. Improved accuracy and speed of predictions through low latency streams provide the operator with an increased leverage that can be converted into an operator’s odds pricing structure and maximise their ability to create a competitive margin.


How can operators best use data to keep players engaged throughout the match?


Te sort of engagement features you’d offer to a traditional sports fan is the same you’d offer to an esports fan. When you’re watching a match, esports fans, just like any other punter, want to see the live action and be able to feel part of it.


Esports fans are typically very data driven. Tey are used to playing with complex scoring systems and are naturally very interested in statistics. Tis can be leveraged by operators through the use of features such as our widgets product. We offer both pre-match and live widgets that enable players and fans to have more information and context on what’s happening.


It also has a great use for the more casual fans who may be more used to sportsbooks and aren’t very clued up on esports. Having widgets gives them more contextual data that will make it easier for them to understand what’s going on and what betting opportunities are available at any given moment. Even in situations when the punter doesn’t understand everything that is going on within a match, there are still ways to keep them engaged depending on what data you present.


Easy to understand metrics such as which team has more kills or which team has sustained the most damage are prime examples of relatively simple to understand betting metrics. Tis empowers esports viewers of all levels to easily find betting opportunities that suit them, continuing to create engaging experiences for the entire cross section of the esports.


How important a role does latency play in shaping an operators esports offering?


Latency in the esports industry has always been a pivotal aspect to the gaming experience that we’re continually trying to improve. We’re operating in an environment where just a few


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