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It’s not been an easy road. Tere have been delays and in April last year the Darmstadt Administrative Court had to halt the process of sports licensing after Austrian sportsbook operator Vierklee


challenged the process. It was upheld in court and all licences about to be issued were halted. At the time there were some 30 applications received by the Regional Council of Darmstadt in February, plus a further 20 more operators said they


intended to apply. Tis was later discontinued in October, but caused a six month delay


said at the time: “Te granting of this new sports betting licence once again confirms the high product quality and competence of the Novomatic AG Group. Tis is the first time that the regulator has created a legally secure basis for private sports betting providers. It is an important step in order to be able to further expand our range of services, especially in the online and mobile sectors.


“In 2014 20 licences were awarded as part of a two stage audit procedure three years after the German State Treaty on Gaming had been passed. Novo Interactive was one of the few private providers based in Germany to receive one of these licences. Even at the time the procedure was seen to be fraught with legal uncertainty and ultimately failed after several lawsuits were filed by unlicensed providers.


“It was only after the government acquiesced that Novo Interactive decided to enter the German sports betting business with the AdmiralBet brand at the end of 2017. Novo Interactive had also applied for a licence in the licensing procedure following the adoption of the Tird Amendment to the State Treaty on Gaming. In October 2020 the company was awarded a licence.”


FUTURE OUTLOOK


It’s not been an easy road. Tere have been delays and in April last year the Darmstadt Administrative Court had to halt the process of sports licensing after Austrian sportsbook operator Vierklee challenged the process.


the first sports betting providers to receive a German gaming licence. Te company has been involved in the betting industry for the last 20 years.


NeoBet offers customers a self test on their website where they can answer questions to find out if their gaming behaviour is considered problematic.


Te Entain Group operates within the online and landbased sports betting and gaming sectors under a number of brands such as Coral, Bwin,


Crystalbet, Eurobet, Ladbrokes, Casino Club, Gala, Foxy Bingo, PartyCasino.


German sports betting provider Novo Interactive GmbH (formerly Admiral Sportwetten) based in Rellingen, Schleswig-Holstein, also received its sports betting licence in October last year. Novo Interactive is a subsidiary of Löwen Entertainment and offers a modern online sports betting service under the AdmiralBet brand.


Jürgen Irsigler, Managing Director of Admiral


It was upheld in court and all licences about to be issued were halted. At the time there were some 30 applications received by the Regional Council of Darmstadt in February, plus a further 20 more operators said they intended to apply. Tis was later discontinued in October, but caused a six month delay.


By March 9 2021 there were 28 licences issued.


Due to the pandemic, the Germany sports betting market saw a drop in revenues by 20 per cent in 2020 from annual sales of €9.3bn in 2019 to €7.8bn last year. Tis is a 16 per cent decline caused by lack of sporting events and the closure of betting offices during lockdown procedures.


NEWSWIRE / INTERACTIVE / MARKET DATA P59


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